March 3, 2015



THE FOLLOWING didn’t have much of one in its return.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


Demo Profile 2015 MON.2 Mar

FOX:  THE FOLLOWING had already collapsed by the end of last season, and its 1.6 return was 0.1 higher than that (and 0.2 higher than the SLEEPY HOLLOW season finale last week), but nowhere near the show’s former heights.  Still, 1.6 is a passable number, and the question is whether it will be able to hold at that level.  It was preceded by a GOTHAM that fell 0.3 from last week to 2.0.

NBC:  THE VOICE dropped 0.3 from last week’s cycle premiere to 3.8.  THE NIGHT SHIFT was down 0.1 to 1.4, which is bad enough given its lead-in, but really that number is misleadingly high, since it faced reruns on both CBS and ABC last night.

ABC:  THE BACHELOR slipped 0.2 to 2.4, and then a rerun of Sunday’s SECRETS & LIES was at 1.0.

CBS:  MIKE & MOLLY was the only fresh programming of the night, and it managed to rise 0.1 from last week to 2.2, partly thanks to a 1.8 lead-in from a rerun BIG BANG THEORY, which not unexpectedly was the rerun highlight of the night.

CW:  Reruns at 0.3/0.2.

Tonight’s events are the returns of AGENTS OF SHIELD to ABC and HELL’S KITCHEN to FOX.  Both should benefit from the fact that CBS is staying in rerun mode for the night.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.2 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.