March 17, 2015




DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.16 Mar


ABC:  DANCING WITH THE STARS had the lowest cycle premiere rating in its history at 2.1, down 0.6 from the midseason 2014 premiere, and down 0.4 from last fall’s start.  CASTLE slipped 0.1 to 1.5.

NBC:  THE VOICE fell half a point to 3.3.  THE NIGHT SHIFT is currently up 0.2 to 1.5, although if it started at 10:01PM, that could change in adjusted numbers.

CW;  THE ORIGINALS gained 0.1 to 0.6, and JANE THE VIRGIN lost 0.1 to 0.4.

FOX:  After 0.6 for a rerun GOTHAM, THE FOLLOWING was steady at 1.1.

CBS:  The only new show of the night was MIKE & MOLLY, down 0.2 to 1.9.  Not surprisingly, the reruns were led by THE BIG BANG THEORY at 1.7.

It’s a busy midseason night tonight. as NBC unveils its 9PM comedy hour of UNDATEABLE and the new ONE BIG HAPPY, and CW unburies IZOMBIE after the return of THE FLASH.  CBS is in reruns, and only AGENTS OF SHIELD is new on ABC.


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.16 Mar

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.