February 10, 2015



A strong night for THE BACHELOR.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.9 Feb

ABC:  THE BACHELOR is on a roll, up 0.2 to 2.7, its second consecutive week of hitting a season high.  CASTLE gained 0.2 to 1.6.

FOX:  GOTHAM, on the other hand, is going in the wrong direction, down 0.1 to 1.8 in its second straight week of new series lows.  Also at a new low:  SLEEPY HOLLOW, down 0.2 to 1.2.

CBS:  The entire night was down 0.1 from last week, with 2 BROKE GIRLS at 2.3, MIKE & MOLLY at 2.1, SCORPION at 2.2, and  NCIS: LA at 1.6.

NBC:  CELEBRITY APPRENTICE started the night at 1.2 for a clip show, then followed with an original hour at 1.4, down a dismaying 0.7 from last week.  STATE OF AFFAIRS, nearing the end of its string, dropped 0.1 to 1.0.

CW:  THE ORIGINALS fell 0.2 to tie its series low 0.5, and was beaten by lead-out JANE THE VIRGIN, which gained 0.1 to 0.6.

Tonight FRESH OFF THE BOAT moves to its regular night, airing back-to-back episodes starting at 8PM.  The rest of the networks offer a full stock of original episodes. 

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.9 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day, including the second night of AMC’s Better Call Saul.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.