February 24, 2015

The Sked: MONDAY Ratings 2.23.2015


Even with THE VOICE back on the air, NBC’s problems persist.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings anslysis and comparisons follow the chart.

Demo Profile 2015 MON.23 Feb

NBC:  THE VOICE dominated the night at 4.0, but that was 0.7 below last year’s midseason premiere, and THE VOICE tends to peak early in its cycle.  That doesn’t bode well for THE NIGHT SHIFT, which couldn’t even hold onto 40% of its lead-in at 1.5 (1.3 in its 2d half-hour), nowhere near the numbers THE BLACKLIST enjoyed in that slot, and not far ahead of what STATE OF AFFAIRS was doing with a much lower lead-in.  One has to wonder if the network will keep its current Monday/Thursday schedules in place for the rest of the season, since right now they’re a lose-lose.

FOX:  No season finale bump for SLEEPY HOLLOW, which stayed at 1.4.  Earlier, GOTHAM edged up 0.1 to 2.2.

CBS:  Against THE VOICE, everything was down:  2 BROKE GIRLS by 0.1 to 2.1, MIKE & MOLLY by 0.2 to 2.0, SCORPION by 0.2 to 2.1, and NCIS: LA by 0.1 to 1.6.

ABC:  THE BACHELOR withstood the NBC competition, remaining at 2.6, and CASTLE gained 0.1 to 1.7.

CW:  The line-up was preempted for a rerun of the WORLD DOG AWARDS at 0.3.

Tonight is busy with season finales, including MASTERCHEF JR on FOX, THE GIRLFRIENDS GUIDE TO DIVORCE on Bravo, and AGENT CARTER on ABC.  They’re topped, though, by the last PARKS & RECREATION, which gets a special post-VOICE perch for its final hour.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.23 Feb

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.