Even with THE VOICE back on the air, NBC’s problems persist.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings anslysis and comparisons follow the chart.
NBC: THE VOICE dominated the night at 4.0, but that was 0.7 below last year’s midseason premiere, and THE VOICE tends to peak early in its cycle. That doesn’t bode well for THE NIGHT SHIFT, which couldn’t even hold onto 40% of its lead-in at 1.5 (1.3 in its 2d half-hour), nowhere near the numbers THE BLACKLIST enjoyed in that slot, and not far ahead of what STATE OF AFFAIRS was doing with a much lower lead-in. One has to wonder if the network will keep its current Monday/Thursday schedules in place for the rest of the season, since right now they’re a lose-lose.
FOX: No season finale bump for SLEEPY HOLLOW, which stayed at 1.4. Earlier, GOTHAM edged up 0.1 to 2.2.
CBS: Against THE VOICE, everything was down: 2 BROKE GIRLS by 0.1 to 2.1, MIKE & MOLLY by 0.2 to 2.0, SCORPION by 0.2 to 2.1, and NCIS: LA by 0.1 to 1.6.
ABC: THE BACHELOR withstood the NBC competition, remaining at 2.6, and CASTLE gained 0.1 to 1.7.
CW: The line-up was preempted for a rerun of the WORLD DOG AWARDS at 0.3.
Tonight is busy with season finales, including MASTERCHEF JR on FOX, THE GIRLFRIENDS GUIDE TO DIVORCE on Bravo, and AGENT CARTER on ABC. They’re topped, though, by the last PARKS & RECREATION, which gets a special post-VOICE perch for its final hour.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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