February 16, 2016



The GRAMMY AWARDS lost some of their beat.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Feb MON.15

CBS:  This year’s GRAMMY AWARDS aired on a Monday instead of the usual Sunday, and had live feeds throughout the country, so its rating is subject to a fair amount of adjustment.  At the moment, though, its primetime 18-49 score is 7.4, compared to last year’s 8.8 (which adjusted down to 8.3), itself down from the previous year’s 9.9.

FOX:  THE X-FILES continued its downward trajectory, off by 0.4 to 2.1 with one episode left.  LUCIFER was steadier, down 0.1 to 1.6.

ABC:  THE BACHELOR lost 0.3 to 2.2, and CASTLE fell 0.2 to 0.9.

NBC:  SUPERSTORE, TELENOVELA and THE BIGGEST LOSER were each down 0.2, respectively to 1.2, 0.7 and 0.9. 

CW:  A MORTAL KOMBAT X: MACHINIMA’S CHASING THE CUP special was unexciting at 0.3, followed by 0.2 for a LEGENDS OF TOMORROW rerun.

ABC airs a 2-hour AGENT CARTER tonight, filling in its troubled 10PM slot.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Feb MON.15

CABLE RATINGS: Come back Wednesday afternoon for detailed demographic ratings for top cable programs from this day.  Friday nationals will be available this afternoon (Tuesday), while Saturday and Sunday nationals will be available Wednesday morning.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."