Most of America was watching ESPN instead of the broadcast networks.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Although THE BACHELOR provided a solid 2.1 lead-in (steady with last week), the premiere of BIG FAN plunged to 1.0 for the first half hour, then 0.7 for the second.
NBC: CELEBRITY APPRENTICE dropped 0.2 to 1.1, and was followed by a 0.8 rerun of THE WALL.
CBS: The only new show was THE ODD COUPLE, steady at 1.0. It was preceded by sitcom reruns, with THE BIG BANG THEORY far in the lead at 1.6, and followed by a 0.7 SCORPION rerun.
FOX: A SHOWTIME AT THE APOLLO rerun at 0.7.
CW: Reruns at 0.3/0.3.
President Obama’s farewell address to the nation will disrupt the networks tonight, among other things pushing THIS IS US to 10PM in most of the country. On cable, FX premieres its ambitious Tom Hardy series TABOO, and TNT airs the finale of bubble show GOOD BEHAVIOR.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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