January 10, 2017


  • SumoMe


Most of America was watching ESPN instead of the broadcast networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.



ABC:  Although THE BACHELOR provided a solid 2.1 lead-in (steady with last week), the premiere of BIG FAN plunged to 1.0 for the first half hour, then 0.7 for the second.

NBC:  CELEBRITY APPRENTICE dropped 0.2 to 1.1, and was followed by a 0.8 rerun of THE WALL.

CBS:  The only new show was THE ODD COUPLE, steady at 1.0.  It was preceded by sitcom reruns, with THE BIG BANG THEORY far in the lead at 1.6, and followed by a 0.7 SCORPION rerun.


CW:  Reruns at 0.3/0.3.

President Obama’s farewell address to the nation will disrupt the networks tonight, among other things pushing THIS IS US to 10PM in most of the country.  On cable, FX premieres its ambitious Tom Hardy series TABOO, and TNT airs the finale of bubble show GOOD BEHAVIOR.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Destiny

    I’m really happy to see anything associated with Trump fail so spectacularly. His shows ratings are as embarrassing as his many, many twitter outbursts, which people mock ruthlessly. That and there’s no protection for Timeless.

    Sad for Arnold, he took on the show in good faith, but he’ll recover quickly enough. He’s still a huge name. If it were any other show that didn’t have Trump attached to it in any shape or form, he’d probably do better in the ratings.

    • CMM

      I think it’s Arnold himself. He’s going to be 70, he’s dying his hair to look younger – he’s not the celebrity/movie star he once may have been. It could also be that fewer viewers care about the show’s premise anymore and/or who’s competing this time – Boy George? It’s all kind of dated and not even a huge number of “aged viewers” (sorry) who know who these people are, or were once possible fans of, are watching.

      I don’t think Trump is that big of a factor here. He still has his voters, fans, followers that could be watching, but probably aren’t either.

      • Jay Smuckerilly

        PleaseIf The Donald was appearing, then viewership would break ALL timeslot records. TRUMP TRUMP TRUMP TRUMP TRUMP WINS

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>