The first MONDAY NIGHT FOOTBALL-less Monday of the season was solid for the networks, especially in the 8PM hour.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: In its first “real” airing, SUPERSTORE showed promise at 1.7. TELENOVELA’s 1.3 was OK by current network sitcom standards, but the drop from one show to the next was less hopeful. THE BIGGEST LOSER returned at 1.2, slimmed down by 0.4 from its last premiere.
ABC: THE BACHELOR’s season premiere was steady with its last installment at 2.2. That premiere ran 3 hours, and ABC may have erred in changing the format to a 2-hour premiere plus THE BACHELOR LIVE aftershow, which plunged to 1.1.
CBS: Airing for the first time since December 14, SUPERGIRL and SCORPION were each up 0.3, respectively to 1.8 and 2.1. NCIS: LA gained 0.2 to 1.6.
FOX: SUPERHUMAN didn’t live up to its title at 1.2.
CW: Still in reruns with 0.5 for a pair of WHOSE LINE IS IT ANYWAY episodes and 0.4 for PENN & TELLER: FOOL US.
The first half of FOX’s revised sitcom plan didn’t do too well on Sunday, and tonight it hopes for better from the other piece, with the season premiere of NEW GIRL and BROOKLYN NINE-NINE serving as lead-ins for GRANDFATHERED and THE GRINDER. On cable, the spotlight is on MTV, which follows the season premiere of TEEN WOLF with the network’s most ambitious scripted original series to date, the fantasy-adventure THE SHANNARA CHRONICLES.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
###
About the Author
