January 3, 2017



Viewers weren’t enthused about a Trump-less CELEBRITY APPRENTICE.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.


NBC:  Despite months of hype, the Arnold Schwarzenegger-hosted reboot of CELEBRITY APPRENTICE managed just a 1.3, down 0.8 from its Monday premiere in January 2015 (and down a full point from the season premiere a night earlier).  THE WALL was steady with its lead-in at 1.2.

ABC:  The season premiere of THE BACHELOR held very well, down just 0.1 from 2016 to 2.1.  It was followed by a JIMMY KIMMEL LIVE post-show at 1.1, 0.1 above last year’s Kimmel-less post-show.

CBS:  The regular line-up returned from its holiday hiatus with KEVIN CAN WAIT steady with its last airing at 1.4, MAN WITH A PLAN holding at 1.2, 2 BROKE GIRLS up 0.1 to 1.3, THE ODD COUPLE steady at 1.0, and SCORPION up 0.1 to 1.2.


CW:  A rerun of the IHEARTRADIO MUSIC FESTIVAL special at 0.3.

Tonight FOX premieres its new Tuesday line-up, with THE MICK and the final season of BONES following NEW GIRL, and NBC launches the latest of its CHICAGO crossover events.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.


CABLE RATINGS: Come back Wednesday afternoon for detailed demographic ratings for top cable programs from this day, delayed by the New Year’s holiday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.