June 13, 2017



The NBA ended its season in a big way.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Jun 12.MON

ABC: Game 5 of the NBA FINALS, which turned out to be the final game, had a preliminary 7.5, a remarkable 1.5 above the early number for 2016’s Game 5 between the same 2 teams.  (That series went to 7 games.)

NBC:  Last year’s AMERICAN NINJA WARRIOR and SPARTAN: ULTIMATE TEAM CHALLENGE also launched against the NBA Finals.  (NINJA had an initial Wednesday airing last year.)  Compared to that night, NINJA was down half a point to 1.4, and SPARTAN dropped 0.6 to 0.9.

FOX:  The season premiere of SO YOU THINK YOU CAN DANCE was down 0.1 from last year’s premiere to 0.9 (it didn’t face basketball in 2016), and the season premiere of SUPERHUMAN was at 0.7.

CW:  A new WHOSE LINE IS IT ANYWAY was steady at 0.3, both with last week and with the SUPERGIRL and WHOSE LINE reruns that surrounded it.

CBS:  Reruns, at 0.5-0.7.

Freeform’s FAMOUS IN LOVE ends its season with back-to-back episodes tonight, and Syfy’s FACE OFF airs its season premiere.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Jun 12.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."