March 6, 2018



Social media excitement doesn’t always equal ratings.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2018 05.MON

ABC:  The Internet may have been broken by the first 3 hours of the epic season finale to THE BACHELOR, and the night’s rating at 2.2 was up 0.4 from last week.  However, that was still down half a point from the 2017 edition. 

NBC:  THE VOICE dropped 0.3 to 2.5, and GOOD GIRLS is currently down 0.2 to 1.3.  (The latter show started at 10:01PM, so it may be subject to adjustment.)

CBS:  LIVING BIBLICALLY fell 0.1 to 0.7, while KEVIN CAN WAIT (1.1), MAN WITH A PLAN (1.0), SUPERIOR DONUTS (0.8) and SCORPION (0.8) were all steady.

FOX:  LUCIFER lost 0.1 to 0.7, while THE RESIDENT gained 0.1 to 0.9.

CW:  LEGENDS OF TOMORROW held at 0.4, and IZOMBIE dropped 0.1 to 0.2.

The rest of the finale of THE BACHELOR airs tonight, followed by what will probably be the final finale of KEVIN (PROBABLY) SAVES THE WORLD. 


COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 05.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.