March 13, 2018



ABC’s hopes for AMERICAN IDOL diminished.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Fast Demo 2018 Mar 12.MON


ABC:  AMERICAN IDOL fell half a point from Sunday’s premiere to 1.8, dropping below NBC.  That’s still a good number these days, but IDOL has always tended to fall from its opening episodes, and this edition doesn’t have far to go before it becomes problematic at ABC’s price point.  On the plus side, THE GOOD DOCTOR returned from a week off with a half-point bump to 1.8.

NBC:  THE VOICE slipped 0.2 to 2.3, and GOOD GIRLS was down 0.2 to 1.1.

FOX:  LUCIFER held at 0.7, and THE RESIDENT lost 0.1 to 0.8.

CBS:  Only MAN WITH A PLAN and LIVING BIBLICALLY were new, and they were steady respectively at 1.0 and 0.7.  The reruns were in the 0.6-1.1 range.

CW:  LEGENDS OF TOMORROW (0.4) and IZOMBIE (0.2) were steady.

It’s a busy night tonight.  NBC follows the season finale of THIS IS US with the premiere of RISE, while ABC launches the new ShondaLand series FOR THE PEOPLE.  On cable, Freeform’s THE FOSTERS airs its not-quite-series-finale episodes (3 more hours are scheduled for summer to lead into the new spin-off), and WGNAmerica’s BELLEVEUE ends its limited run.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2018 Mar 12.MON

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. Destiny

    Nice recovery for The Good Doctor growing five tenths from its previous episode. And it’s official, Good Girls flopped. There’s no coming back from that, it’s now in the fractionals(half hours) after three episodes.

    • FlopWatch

      NBC is quickly becoming a bust for their new shows, had it not been for W&G and even Ellen’s Game of Games, they could’ve easily replicated 2014-15 strikeout of all new flop shows that season.

      They’ve become completely lazy and complacent with major events like the Superbowl and Olympics.

      • Destiny

        They haven’t had a hit show after Mondays The Voice since Blindspot I believe. And that fell a significant amount during its first season and continued throughout. Tuesdays The Voice has better luck with dramas, though I feel This Is Us would have done well with or without it.

        • FlopWatch

          TIU was always going to be a hit, the audience was there, the interest was there and it took off.

          The problem is that ever since then, NBC has been struggling to find something else ever since then and they’ve mostly coasted on that for a while.

          • Destiny

            Yep, it’s more the shows than the timeslot. People just aren’t interested in what NBC are offering on Mondays after The Voice. They really should just stop with the niche stuff and go for a big prestige show with the writing & acting behind it to do well. Lots of action wouldn’t hurt either.

            I don’t feel like analysing what they’ve had on Monday since Blindspot, but nothing they’ve placed there has really been must watch. The shows have had no hype, buzz or anything really.

          • FlopWatch

            Many of the shows put there tend to be off brand from what NBC usually puts out.

  2. Dave

    I honestly don’t know what to make of Idol’s numbers. Of course it wasn’t going to even come close to The Voice but it didn’t bomb either. Audition episodes always end up rating higher than the live shows so seeing a few mid 1 demo numbers will happen by April and May. So would that be enough for ABC or no? Jury still out.


      Being auditions(Idol), I watched thru dvr. It’s not like the Voice, where what happened the night before is going to be all over the place. Thus people needing to watch it live. It’s just a thought.

  3. Lynn

    It was a big mistake to bring back American Idol so soon. It basically matched The Bachelor which is cheap to produce. ABC shelled out way too much for Idol and it won’t pay off.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>