November 28, 2017



Special events paid off for two networks.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fast Demo 2017 Nov 27.MON


ABC:  The CMA COUNTRY CHRISTMAS special rose 0.2 from last year’s edition to 1.2.  THE GOOD DOCTOR held at 1.8.

CW:  What does $300M buy?  The opening hours of the DC superhero TV mash-up were more entertaining than JUSTICE LEAGUE at less than one-tenth the price.  Technically, they were episodes of SUPERGIRL (up 0.4 from last week to 0.9) and an off-night ARROW (up 0.4 to 0.9).  The crossover was down, however, from CW’s last installment (1.1/1.3), although both shows were also getting higher weekly ratings at that point as well.

CBS:  KEVIN CAN WAIT stayed at 1.2, and MAN WITH A PLAN gained 0.1 to 1.1.  SUPERIOR DONUTS held at 1.0, and 9JKL was up 0.1 to 0.9.  SCORPION was steady at 0.9.

NBC:  THE VOICE was up 0.2 to 1.9 from last Monday in preliminary (pre-NFL adjustment) numbers, and A VERY PENTATRONIX CHRISTMAS was at 1.2.

FOX:  Reruns at 0.5/0.4.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fast Track 2017 Nov 27.MON

CABLE RATINGS: Come back Wednesday late morning for detailed demographic ratings for top cable programs from this day, later than normal due to the Thanksgiving holiday weekend. Broadcast nationals will be available Wednesday afternoon.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.