The May Sweep is almost in the books (official ratings for April 26-May 22 and fast national ratings for May 23), and FOX will finish #1 with the 2.4 rating we expected. ABC closed well in the final few nights as CBS was in full repeat mode — the two networks look to be tied at a 2.0 rating. However, ABC is down much more (-14%) than CBS (-3%) versus last May. NBC looks like it will end the sweep with a 1.6 rating.
Adult 18-49 Rating Live+Same Day
(through 28 of 28 nights)
2012 2011 % chg
FOX 2.37 3.14 -24%
CBS 2.02 2.08 – 3%
ABC 2.04 2.38 -14%
NBC 1.63 1.86 -12%
With all four networks down versus last year and three suffering double-digit declines, it’s a May (and a spring) to forget on the broadcast networks. On to the frivolity of summer reality programming and the massive marketing campaigns for the new fall series.
The May Sweep is an important measurement period because most local TV stations use these ratings for six months to set advertising rates (until the next major sweep in November) — including the rates paid by political candidates in the upcoming election. It is also a very high profile ratings contest because the network performance is scrutinized by advertisers and agencies as the upfront process kicks off in a few weeks to establish advertising rates for next fall’s prime time schedules.
THE SKED: CBS
>Thoughts on CBS’s Schedule (and Our Predictions)CBS COMEDIESCBS DRAMASABC ANALYSIS CBS ANALYSIS NBC ANALYSIS FOX ANALYSIS CW ANALYSIS
THE SKED: FOX
>THOUGHTS ON THE FOX SCHEDULE (AND OUR PREDICTIONS)FOX COMEDIES FOX DRAMASABC ANALYSIS CBS ANALYSIS NBC ANALYSIS FOX ANALYSIS CW ANALYSIS
THE SKED: NBC
>Here’s SHOWBUZZDAILY’S comprehensive guide to the just-announced NBC schedule for 2011/12. Stay tuned for updates as we see the new pilots and give you our take on this Fall’s likely ratings once the competition has weighed in:REACTIONS AND PREDICTIONS FALL COMEDIESFALL DRAMAS MIDSEASON COMEDIESMIDSEASON DRAMASABC ANALYSIS CBS ANALYSIS…
THE SKED: ABC
>THOUGHTS ON ABC’S SCHEDULE (AND OUR PREDICTIONS)FALL COMEDIES FALL DRAMASMIDSEASON COMEDIESMIDSEASON DRAMASABC ANALYSIS CBS ANALYSIS NBC ANALYSIS FOX ANALYSIS CW ANALYSIS
The Sked: TUESDAY Ratings
Tuesday preliminary broadcast ratings: