August 27, 2016



The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2016 Aug FRI.26


CBS:  The NFL PRESEASON Cleveland vs. Tampa Bay game won the night at a preliminary 1.3.

NBC:  The network’s first non-Olympics Friday since July featured an AMERICA’S GOT TALENT rerun at 0.9, and DATELINE at 1.1.

ABC:  After a 0.8 SHARK TANK rerun, WHAT WOULD YOU DO and 20/20 are currently each up 0.3 to 0.9, pending adjustment for local NFL preemptions.

CW:  MASTERS OF ILLUSION is up 0.3 to 0.5 for now, with another rerun episode and a PENN & TELLER: FOOL US rerun at 0.5.

FOX:  Reruns at 0.6-0.7.

Remember AQUARIUS?  It’s back for a two-episode-at-a-time burn-off on NBC.  ABC’s BOSTON EMS ends its season, FOX has UFC coverage, and CBS has more NFL PRESEASON.  Sunday, though, is jam-packed with events.  The MTV VIDEO MUSIC AWARDS will simulcast across the Viacom portfolio of networks, and there are finales for HBO’s THE NIGHT OF and Showtime’s ROADIES, as well as the return of FX’s THE STRAIN.

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.