The OLYMPICS hit a new low–and probably haven’t struck bottom yet.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and Olympics comparisons follow the chart.
NBC: The RIO SUMMER OLYMPICS fell 1.3 to 4.8, which was in keeping with recent Summer Games patterns. (It was a much softer drop than the 2.7 plunge for the same night in Sydney.) Tonight will likely lose a few more tenths, before a rebound for the Closing Ceremony on Sunday. The network got what it wanted from a post-Olympics episode of SUPERSTORE, which made use of the lead-in for a series high 3.3. It’ll be interesting to see how that number held through the half-hour, and we’ll have those numbers on Monday afternoon.
CBS: Another night of NFL preseason preemptions may have skewed the other networks. At the moment, BIG BROTHER is at 1.5, followed by 0.8 reruns.
ABC: For now, WHAT WOULD YOU DO is up 0.1 to 0.7, and 20/20 is steady at 0.7. The night started with a 0.6 SHARK TANK rerun.
CW: MY LAST DAYS ended its brief run at 0.2, the same as the MASTERS OF ILLUSION reruns that preceded it.
FOX: Reruns at 0.4/0.5.
The closest thing to a TV event tonight is the final burned-off episode of CBS’s RUSH HOUR. Sunday brings the return of FEAR THE WALKING DEAD and companion show TALKING DEAD.
RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games:
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