August 8, 2020



A historically low premiere.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

ABC:  Reruns at 0.4/0.3.

CBS:  GREATEST #ATHOME VIDEOS was steady at 0.4, followed by reruns at 0.3/0.3.

NBC:  Reruns at 0.3/0.4.

FOX:  WWE SMACKDOWN held at 0.5.

CW:  After reruns at 0.1/0.1, BEING REUBEN debuted at an abysmal 0.0/0.0, with 200-250K total viewers, not exactly keeping the lights on for the network.

Tonight’s network fare is mostly sports.  On Sunday, there are finales for HBO’s PERRY MASON and TNT’s THE ALIENIST: ANGEL OF DARKNESS, while Showtime premieres the UK thriller WE HUNT TOGETHER.

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available Monday afternoon with the broadcast finals.

CABLE RATINGS: Come back Monday afternoon for detailed demographic ratings for top Friday cable programs and broadcast finals.






About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.


  1. Destiny

    I don’t believe the CW has ever recieved a double zero rating in a prime time slot for anything. History has been made folks.

  2. Mike

    I’m pretty sure a few repeats have drawn 0.0, but never an original program. I actually thought Being Reuben was going to be the first original or repeat program to draw absolute zeroes across all demographics.

    But I’m sure it’ll be a huge hit streaming 😉

  3. Riff

    Being Reuben – 0.0 0.0 0 0 0

    Nuff said.

    Is this pathetic excuse for a network run by a compulsive shopaholic or something? Does corporate ever pull them aside and say, “Enough already. Stop wasting our $$$ on worthless trash nobody watches.”? Because they should. I seriously don’t understand anything they are trying to do. This is the second summer in a row they’ve used their airwaves as a garbage disposal. Do they think this looks good? To throw pile after pile of crap at the wall to see none of it stick? You’d think maybe they might have gotten a clue when they were pulling something after one broadcast (Who pulls a summer show off the air after one broadcast in the year 2020? Seriously, who?), that they should stick with repeats, but, no, I guess not. Gotta. Shop. More. More. More. More. Waste Want. More.

    • Mike

      The sad thing is, at that viewership level, The CW was probably beaten by digital sub-channels LAFF, GetTV, INSP, MeTV, ION, and Heroes & Icons. And most of those aren’t even available on cable. RFD TV (raise your hand if you’ve ever heard of it) which literally specializes in farm reports only has slightly lower viewership levels

      • Nan

        I actually am one of the few viewers who watches Me TV (but then again, I “DVR it”).

        • ChrisM

          A once fine network that ruined itself with the idiot decision to air programs in widescreen rather than the original 4:6 aspect ratio they were intended to air in.

          Their parent company also owns H&I and, I believe, Movies!. All could have been combined into one great classic TV network that I, personally, think TV Land should have been. Among other things, this would reduce, if not eliminate, repetition, or marathons, which I also do not care for.

          I no longer watch them due to all this.

          There was also FETV, which was cable only, but Comcast has now eliminated it for religious Jim Bakker all day every day. It’s a shame.

          There is so much wrong with TV and streaming it isn’t funny. You could write a book.

  4. 69 Road Runner

    Not too surprised about the Reuben results. The previews looked awful.

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