March 10, 2018



NOTE:  local preemptions for college basketball may led to a high number of adjustments on Monday.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2018 Mar 09.FRI

CW:  DYNASTY remained at 0.2 in its move to Fridays, and JANE THE VIRGIN held at last week’s 0.2.

ABC:  ONCE UPON A TIME (0.5), AGENTS OF SHIELD (0.6) and 20/20 (0.6) were all up 0.1.

NBC:  BLINDSPOT dropped 0.1 to 0.6, and TAKEN remained at 0.5.  The CONFRONTING PUTIN special was 0.1 below last week’s DATELINE at 0.5.

CBS:  MACGYVER (0.9) and BLUE BLOODS (1.0) both gained 0.1, while HAWAII 5-0 stayed at 0.9.

FOX:  MASTERCHEF JR held at 0.9, followed by a 9-1-1 rerun at 0.5.

Tonight’s TV features an NBA game on ABC, and a SATURDAY NIGHT LIVE with Sterling K. Brown as host and James Bay as musical guest.  Sunday will be much busier, as ABC finally unveils its rebooted AMERICAN IDOL and follows it with the new DECEPTION, NBC has the season premiere of the cancelled-and-then-uncancelled TIMELESS, FOX airs its OJ SIMPSON: THE LOST CONFESSION? special, and on cable, E! premieres its scripted hours THE ARRANGEMENT and THE ROYALS back-to-back.

CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.