February 10, 2018



The WINTER OLYMPICS were dominant, but down.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2018 Fri 09.FRI

NBC:  The Olympics OPENING CEREMONY had a preliminary 5.7, down 34% from 2014’s 8.6 and more than that from 2010 (9.0) and 2002 (15.4), although in the ballpark of 2006’s 6.5.  Final numbers should put last night at around 6.3.

CBS:  BIG BROTHER: CELEBRITY EDITION fell another 0.4 from Thursday to 1.0.  A BULL rerun at 0.4 followed.

ABC:  A run of BE MY VALENTINE, CHARLIE BROWN at 0.6 began the night.  The season finale of CHILD SUPPORT dropped 0.3 to a series low 0.4, and 20/20 ticked down to 0.6.

CW:  CRAZY EX-GIRLFRIEND (0.2) and JANE THE VIRGIN (0.3) were unaffected by the Olympics competition.

FOX:  A rerun of WHO SHOT BIGGIE & TUPAC? at 0.5.

ABC will air an NBA game against the Olympics tonight.  Things aren’t much more crowded for the broadcast networks on Sunday, but cable is a different story:  HBO premieres its new drama HERE AND NOW, while Showtime follows the back-to-back opening episodes of OUR CARTOON PRESIDENT with the season premiere of HOMELAND. 


CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."