February 10, 2018



The WINTER OLYMPICS were dominant, but down.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.

Fast Demo 2018 Fri 09.FRI

NBC:  The Olympics OPENING CEREMONY had a preliminary 5.7, down 34% from 2014’s 8.6 and more than that from 2010 (9.0) and 2002 (15.4), although in the ballpark of 2006’s 6.5.  Final numbers should put last night at around 6.3.

CBS:  BIG BROTHER: CELEBRITY EDITION fell another 0.4 from Thursday to 1.0.  A BULL rerun at 0.4 followed.

ABC:  A run of BE MY VALENTINE, CHARLIE BROWN at 0.6 began the night.  The season finale of CHILD SUPPORT dropped 0.3 to a series low 0.4, and 20/20 ticked down to 0.6.

CW:  CRAZY EX-GIRLFRIEND (0.2) and JANE THE VIRGIN (0.3) were unaffected by the Olympics competition.

FOX:  A rerun of WHO SHOT BIGGIE & TUPAC? at 0.5.

ABC will air an NBA game against the Olympics tonight.  Things aren’t much more crowded for the broadcast networks on Sunday, but cable is a different story:  HBO premieres its new drama HERE AND NOW, while Showtime follows the back-to-back opening episodes of OUR CARTOON PRESIDENT with the season premiere of HOMELAND. 


CABLE RATINGS: Come back Monday for detailed demographic ratings for top cable programs from this day.




About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."


  1. Douglas from Brazil

    Down three full points from Sochi. Yikes.

    • Sav001

      Yeah but Sochi is 11 hours in front of the US whilst South Korea is 17 hours ahead so it’s expected that the ratings would be lower.

      • Destiny

        Not really no. People do have jobs which they work during the day. Your average viewer isn’t going to care about time difference, they’ll sit infront of their screens regardless and watch

  2. Sav001

    Also when it’s adjusted it will be about 2 points lower than Sochi.

  3. Ryan

    So I’m assuming the final nat’l number will include the live run *and* the west coast primetime replay? (sort of like how SNL is accounted for now)

  4. Destiny

    I don’t have much interest in the Olympics admittedly. What was the Thursday coverage? I thought that was the opening or something lol.

  5. Mike

    I’m not surprised the ratings are down. For all the talk about the NFL ratings being down and people trying to say it was the anthem, i refuse to believe that because that would mean the country is in more trouble in terms of race relations then it seems on the surface.

    I think ratings have been going down for everything in general. I noticed that other sports ratings have been down, the initial State of the Union was the lowest in 25 years. The Summer Olympics in Rio were down

    Maybe the Nielsen ratings arent the best metric to use or maybe they shouldn’t compare ratings to past years and just compare to what is playing against it in the present.

  6. Dyshpo

    Olympics will be lower because than last year because Asian nations don’t have winter sports . Sochi was closer to winter sports loving nations.

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