Articles

January 16, 2021

SHOWBUZZDAILY FRIDAY NETWORK SCORECARD – 1.15.2021

 

For no clear reason, a strong night for CW.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

ABC:  SHARK TANK dipped 0.1 to 0.7, and 20/20 held at 0.6.

CBS:  MACGYVER (0.5) and MAGNUM PI (0.5) were both down 0.1.  Notwithstanding the chart, the BLUE BLOODS was a rerun at 0.4.

NBC:  The US FIGURE SKATING CHAMPIONSHIP was at 0.3.

FOX:  WWE SMACKDOWN was steady at 0.6.

CW:  We’ll see in finals whether there were local preemptions involved, but for now the new and rerun episodes of WHOSE LINE IS IT ANYWAY (0.2/0.2) as well as PENN & TELLER: FOOL US (0.2) were all up 0.1.

Saturday and Sunday TV will be dominated by the NFL PLAYOFFS, and FOX will again use football as a launching pad for its upcoming series THE GREAT NORTH.  In addition, CW will finally begin its belated regular season with a new (and newly cast) BATWOMAN. 

Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available Tuesday afternoon with the broadcast finals.

CABLE RATINGS: Come back TUESDAY afternoon for detailed demographic ratings for top Friday cable programs and broadcast finals.

PREVIOUS FRIDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS FRIDAY CABLE & BROADCAST NATIONALS

NEWS & LATE NIGHT BROADCAST RATINGS

SPORTS RATINGS

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.




5 Comments


  1. Destiny

    Blue Bloods was a rerun, Macguyver and Magnum PI were new episodes.


  2. Amaury

    Don’t you mean come back Monday afternoon? Or am I missing something?



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