OLYMPICS: The WINTER OLYMPICS OPENING CEREMONIES had a preliminary 8.6 rating in 18-49s. That was up 2.4 from the non-medal events aired on Thursday, but down 0.8 from the 2010 Vancouver Opening Ceremonies. (And for those with a long-range point of view, up 2.1 from the 2006 Opening Ceremonies from Turin.)
OTHER NETWORKS: As will be the case through most of the Olympics, there was little challenge from the other broadcast networks. On ABC, a rerun SHARK TANK and new 20/20 came closest with twin 1.2s. FOX aired new episodes of ENLISTED and RAISING HOPE, and they held up fairly well, with Enlisted down just 0.1 from last week and Raising Hope holding even–but that’s meaningless since it means the two shows were at 0.7/0.6 (both of them below the 0.8 for the BONES rerun that preceded them). CBS aired reruns, highlighted by 1.0 for UNDERCOVER BOSS. CW tried a run of the movie ATTACK THE BLOCK and only managed 0.2.
Tonight the networks won’t even try to compete, airing the usual Saturday mix of reruns and movies. On Sunday, however, CBS will take a stab at counterprogramming the Olympics with THE BEATLES: THE NIGHT THAT CHANGED AMERICA, commemorating the Ed Sullivan Show appearance that kicked off Beatlemania. The more interesting competition, however, will come from cable, where AMC launches the back-end of THE WALKING DEAD‘s season.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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