January 28, 2012



Deadline has early figures for Friday, and they indicate that Open Road’s THE GREY will, as expected, win the day and weekend.  If the early estimate of $6.2M for Friday holds, it could gross around $15M for the weekend.  That’s less than previous Liam Neeson vehicles Taken ($25M) and Unknown ($22M), but still impressive for a more old-fashioned man-against-the-elements adventure.

Lionsgate/Summit’s ONE FOR THE MONEY seems to be headed for about $12M over the weekend, a bit better than projected, but still the lowest opening of Katherine Heigl’s starring career.  Even worse is the same studio’s (now that Lionsgate and Summit have merged) MAN ON A LEDGE, which may only make $6-7M for the weekend in what will be a short theatrical run.
Holdovers UNDERWORLD: AWAKENING (Screen Gems/Sony), RED TAILS (Fox) and CONTRABAND (Universal) are all looking at declines in the 50% neighborhood, but Relativity’s HAYWIRE may take an over 60% hit.
Among the newly-minted Oscar nominees, Warners’s EXTREMELY LOUD AND INCREDIBLY CLOSE didn’t add any theatres and should fall only 30-35%.  Fox Searchlight’s THE DESCENDANTS almost quadrupled its theatres to 2000, and will increase sharply from last weekend, but with a per-theatre average of only around $3K.  Meanwhile, Weinstein Company’s THE ARTIST continues to excite critics and Academy members far more than audiences, as its expansion to 900 theaters only yields around a $3500 average.
Stay with SHOWBUZZDAILY all weekend for updated boxoffice numbers and analysis!

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."