NETWORK UPDATE:  Final numbers for CBS’s NCAA TOURNAMENT coverage brought the night’s games down to 1.8/1.6.  However, that was still far higher than last year’s adjusted 1.0/1.3.  Elsewhere, the only change was a 0.1 drop for REIGN that brought the show to a less than royal 0.3. Ratings in key demos for the Top […]

  March Madness was gratifyingly crazy, on an otherwise dull night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  FOX has asked that the ratings for EMPIRE be counted as two separate hours, and that gives them adjusted numbers of 6.1 for 8-9PM, and 6.9 for 9-10PM, with an astonishing 7.2 for the show’s final 15 minutes.  (The overall 2-hour average is 6.5, up 0.1 from the morning ratings.)  On CW, […]

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time period last year, while the 9:15 pm was up slightly in the 18-49 sales demographics and right […]

After the “First Four” play-in games, the NCAA Men’s Basketball Tournament really gets going on Thursday with the traditional 64-team format. The chart below illustrates the build in TV audiences as March Madness 2014 rolled out.  Each bar represents one of 67 telecasts in the playoff format, from the “First Four” games on Tuesday and […]

  Not surprisingly, the season finale of EMPIRE went platinum. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  IZOMBIE lost 0.1 in final numbers, and THE FLASH gained the same, so the new show’s retention looked somewhat weaker.  On the other hand, IZOMBIE declined 0.1 15 minutes in, and then stayed solidly at 0.8 for the rest of the hour, indicating viewer satisfaction.  At NBC, UNDATEABLE and ONE BIG HAPPY […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]