The fourth and final night of the 2016 Republican National Convention added up to 30.8 million persons 2+ and over 9.9 million adults 25-54 on the three broadcast networks and three cable new channels, well above Wednesday night (22.8 million P2+ and 6.6 million P25-54).  As we have seen most of the week, Thursday night was above […]

      NETWORK FINALS:  Despite the news runover into west coast primetime, the only change from morning numbers was a 0.1 bump for REPUBLICAN NATIONAL CONVENTION coverage on ABC.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Naturally FOX News romped on the final night of the REPUBLICAN NATIONAL […]

  NBC made a clean sweep of the REPUBLICAN NATIONAL CONVENTION ratings, winning the final night with a 1.1 over 0.7 at both ABC and CBS.  Note that because of the length of the nominee’s acceptance speech, some west coast programming was delayed or partially cut off, which may lead to adjustments this afternoon. DEMOGRAPHIC […]

The third night of the Republican National Convention totaled 22.8 million viewers 2+ across the three broadcast networks and three cable news channels, well above the 19.4 million on Tuesday and a touch above the 22.5 million Monday.  Compared to prior conventions, last night was above the third night of 2012 but below 2008 with both […]

      NETWORK FINALS:  AMERICA’S GOT TALENT and the new WHOSE LINE IS IT ANYWAY gained 0.1 in final numbers, while coverage of the REPUBLICAN NATIONAL CONVENTION went down 0.2 at NBC and up 0.1 at CBS.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  FOX News feasted on […]

  NBC’s coverage of the REPUBLICAN NATIONAL CONVENTION was even more dominant on Night 3, with a 1.3 rating compared to 0.5 for ABC and 0.4 for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]

The second night of the Republican National Convention declined to 19.4 million persons 2+ across the three broadcast networks and three cable networks in the 10-11 pm ET hour (from 22.5 million Monday) and now slightly below the comparable night in 2012 and 2008.   Viewing in the 25-54 sales demographic really suffered, falling to 5.7 […]

      NETWORK FINALS:  AMERICA’S GOT TALENT and HOTEL HELL gained 0.1 in final numbers, but NBC’s REPUBLICAN NATIONAL CONVENTION coverage and the 8:30PM rerun of FRESH OFF THE BOAT lost the same.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN made its move from Thursday […]