NETWORK FINALS:  OLYMPICS coverage gained 0.1 in final numbers to 7.9.  In addition, the entire ABC line-up was down:  the AMERICA’S FUNNIEST HOME VIDEOS rerun by 0.3, and each of CELEBRITY FAMILY FEUD, THE $100,000 PYRAMID and MATCH GAME by 0.1.           Broadcast Official Nationals Program Ratings […]

    NETWORK FINALS:  OLYMPICS coverage gained half a point to 6.8 in final numbers.  ABC’s finals were a mess, presumably because of local sports preemptions:  LAST MAN STANDING and DR KEN were each down 0.3 to 0.3/0.2, 20/20 fell 0.2 to 0.3, and BOSTON EMS was down 0.1 to 0.3.  In addition, FOX’s HOTEL […]

    NETWORK FINALS:  OLYMPICS coverage adjusted up 0.1 in final numbers, but FOX’s baseball game lost the same.  Local preseason NFL preemptions may have caused some of the other shifts:  on ABC, the SHARK TANK rerun and 20/20 each lost 0.2, and WHAT WOULD YOU DO was down 0.3; on CBS, the reruns of […]

  ABC’s game shows should probably have stuck with reruns against the Olympics. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  Night 9 of the OLYMPICS is typically steady (aside from a big bump in Beijing), and that was true this year as well.  (NOTE: Local preseason NFL preemptions may shift ratings when final numbers are released on Tuesday.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics […]

  OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

      NETWORK FINALS:  OLYMPICS coverage gained 0.2 in final numbers.  Elsewhere, as expected there were plenty of adjustments due to local NFL preemptions.  On ABC, both BATTLEBOTS and $100,000 PYRAMID fell 0.2, and MATCH GAME was down 0.1.  On CBS, BIG BROTHER lost 0.1, and the reruns of THE BIG BANG THEORY, LIFE […]

  Sports dominated the night, not just because of the OLYMPICS, but because the NFL preseason began, leading to many local preemptions that may shift numbers this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men […]