Game 3 of the World Series Friday night on FOX averaged a 3.1 adult 18-49 (3.08 more precisely) in the official national ratings, below the recent 2007-2013 average of a 3.5 adult 18-49 rating for Game 3 but above the previous lows for Game 3 in 2012 (2.8) and 2010 (2.9), also featuring the San Francisco Giants […]

For years now, we have received television ratings the following business day, except for network programs broadcast before or after prime time. Such programs that air in the morning, daytime, early evening or late night periods are not so affectionately called “fringe” dayparts. For decades, fringe daypart ratings for the broadcast networks have been released […]

  NETWORK UPDATE:  The season finales of AGENTS OF SHIELD and THE GOLDBERGS gained 0.1 at ABC.  On NBC, the 9:01PM start of ABOUT A BOY raised THE VOICE by 0.1 and dropped BOY correspondingly.  The season finale of THE ORIGINALS dropped it 0.1. TUESDAY CABLE:  NBA BASKETBALL on TNT again led the way, dominated […]

        NETWORK FINALS:  FOX’s NFL PLAYOFFS game adjusted to 10.5.  In addition, BOB’S BURGERS adjusted to 2.1 and BLESS THE HARTS to 1.0.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO’s THE OUTSIDER premiered at an OK 0.18/0.15.  By comparison, WATCHMEN launched at 0.25. Starz’s […]

  AFTERNOON UPDATE:  The WINTER OLYMPICS stayed at 6.6 in final numbers.  The only change in last night’s other fresh programming was a 0.1 drop in the 8PM airing of DADS to 1.1.  (A couple of ABC’s reruns also dropped 0.1.) TUESDAY CABLE:  TEEN MOMS (MTV), BEING MARY JANE (BET) and THE HAVES AND HAVE […]

NETWORK UPDATE:  The CBS preemptions for college basketball tournament games caught up with it, and THE AMAZING RACE fell 0.2 from early numbers, with HAWAII 5-0 and BLUE BLOODS each down 0.1.  Elsewhere, CRISTELA lost 0.1 to an uglier 0.9 rating, and CW’s rerun of TV’S HOTTEST COMMERCIALS was barely visible after losing 0.1 to […]

  MIND GAMES:  Tuesday 10PM on ABC – If Nothing Else Is On… The creator of ABC’s midseason MIND GAMES, Kyle Killen, was the man behind Lone Star and Awake (as well as the movie The Beaver), so he doesn’t lack in fertile imagination.  What he hasn’t had, however, is any commercial success whatsoever, and […]

  A trio of quiet season finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]