November 3, 2016

SKEDBALL: World Series Ratings through Game 7

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Written by: Mitch Metcalf
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World Series Game 7 last night ended up with 40 million persons 2+ in an average minute and a stellar 12.6 P18-49 demographic rating, versus around 24 million P2+ and a 7 P18-49 demo rating for the last two Game 7 telecasts (in 2011 and 2014).



The Game 7 audience peaked in the 11:30-11:45 pm quarter hour with a huge 49.9 million person 2+ average per minute in that segment.  The 18-49 audience peaked in the 11:45 pm -12:00 am quarter hour with an enormous 16.7 P18-49 rating (which equates to 21.5 million 18-49 year-olds).  After the brief rain delay around midnight, just over 43 million viewers 2+ (and just under 20 million 18-49 year-olds) were in the audience from about 12:15-12:45 am to see the end of the game as the Chicago Cubs won their first world championship since 1908.

The Game 1-7 World Series average in 2016 ended up at just under 23 million persons 2+ and a 6.5 P18-49 rating, making it the best Series on both measures since 2006.



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.