SUNDAY SPORTS. The calm before the storm of next week’s Super Bowl Sunday: the most watched sporting event of the year, the most watched telecast of the year, and the most viewed day of the year. A kind of typical winter Sunday with two NBA games on ABC and a golf tournament on CBS with Tiger Woods in the lead (each in the 3.7 to 4.9 Household rating range in the 70% of the country covered by the 56 markets with local Nielsen meters). At 7:00 pm Sunday the golf tournament was not finished. In most of the country (Eastern, Central and Mountain time zones) CBS switched from golf to 60 Minutes, while coverage of the weather-delayed Farmers Open golf tournament continued on the Golf Channel (dropping from a 3.7 rating on CBS to a 1.5 rating on Golf Channel). There was no way the tournament could be finished Sunday — the final holes were played Monday afternoon.
|
Sunday 1.27.2013
Sports Overnight Ratings (HH)
|
Rating |
Share |
Mkts |
% US |
|
|
ABC |
1:00 |
NBA |
Miami-Boston |
3.8 |
8 |
56 |
70 |
|
|
ABC |
4:15 |
NBA |
OKC-LA Lakers |
4.9 |
10 |
56 |
70 |
|
|
CBS |
1:00 |
NCAA M BBALL |
Mich State-Indiana |
1.5 |
3 |
56 |
70 |
|
|
CBS |
3:00 |
PGA Golf |
Farmers Open |
3.7 |
7 |
56 |
70 |
|
|
Golf |
7:00 |
PGA Golf |
Farmers Open |
1.5 |
2 |
56 |
70 |
|
|
NBC |
1:00 |
US Figure Skating |
Moments of Love |
0.9 |
2 |
56 |
70 |
|
|
NBC |
3:00 |
US Figure Skating |
Mens Long Program |
1.5 |
3 |
56 |
70 |
|
|
|
|
|
|
|
|
|
|
|
Last year, with Tiger Woods not in contention, the Farmers Open on CBS earned only a 2.0 rating on Sunday. Tiger continues to support the PGA single-handedly.
Local Market Ratings — Sunday
OKC turned in terrific home-market ratings for their Thunder versus the Lakers, an 18.9 household rating. Los Angeles and Miami were respectable with a little over a 10 rating each for their team’s game, but Boston were not there for the Celtics: a pitiful 5.4 household rating for their game.
|
1.27.2013 |
NBA KEY MARKET RATINGS |
|
Away Team |
Rating |
Share |
Home Team |
Rating |
Share |
|
ABC |
1:00 Sun |
MIA |
10.1 |
22 |
BOS |
5.4 |
13 |
|
|
ABC |
4:15 Sun |
OKC |
18.9 |
31 |
LA |
10.3 |
22 |
|
SATURDAY SPORTS. Still not much to see in the Saturday afternoon sports time period in late January. The CBS coverage of the golf tournament would have been higher than a 1.6 rating if there had been actual third-round play instead of scenes of a fogged-in Torrey Pines and clips from past tournaments. But fog coverage still outpaced Free Dance and Pairs coverage of Figure Skating on NBC.
|
Saturday 1.26.2013
Sports Overnight Ratings (HH)
|
Rating |
Share |
Mkts |
% US |
|
|
CBS |
1:00 |
NCAA M BBALL |
Maryland-Duke |
1.3 |
3 |
56 |
70 |
|
|
CBS |
3:00 |
PGA Golf |
Farmers Open (Fog) |
1.6 |
4 |
56 |
70 |
|
|
ABC |
4:00 |
Winter X Games |
|
0.9 |
2 |
56 |
70 |
|
|
NBC |
3:00 |
US Figure Skating |
Free Dance/ Pairs |
1.5 |
3 |
55 |
69 |
|
|
FOX |
n/a |
n/a |
|
n/a |
n/a |
|
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