July 14, 2015

SKEDBALL: MLB Homerun Derby Clears the Fences

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Written by: Mitch Metcalf
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ESPN and MLB tinkered with the Homerun Derby format this year, adding a clock and moving to a bracket format.  It all worked, with the best persons 2+ audience for the ESPN special (7.1 million) since 2009 (8.25 million).  The younger demos (adults 18-49 and men 18-49) were only the best since 2013, but those sales demographics are much better than last year’s flagging results.  The median age moved up to 47 years (well above the 40 to 43 year range the past several years) because much of the growth last night came from men 50+.  Yet all in all, this is a nice win for MLB and ESPN.

ESPN MLB Homerun Derby track

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.