March 28, 2017

SKEDBALL: March Madness TV Ratings through Second Sunday

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Written by: Mitch Metcalf
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Updated ratings for the NCAA Men’s Basketball Tournament through the second Sunday of March Madness (the Regional Finals). Two games have been added to the CBS averages, and two games have been added to the TBS average. CBS is now averaging almost 6.9 million viewers 2+ for the tournament to date this year, up a big +14% from last year and the best performance in recent years.  TBS is now averaging almost 3.1 million viewers 2+, -8% below last year but only -1% below the 2012-2016 average.  The entire tournament (64 games to date) is running +11% ahead of last year and +5% above the 2012-2016 average but about half a million viewers below the recent high in 2015.


NCAA March Madness P2+ 2012-2017 thru 64

In the sports sales demographic of men 18-49, the 2017 tournament to date is +7% above last year but -7% below the 2012-2016 average.


NCAA March Madness M18-49 2012-2017 thru 64

Game detail below for the the second Saturday and Sunday of March Madness in 2016 and 2017 (the Regional Semifinals).  The CBS games Sunday were up substantially over the same games last year on Sunday (which aired on TBS) and also well above the CBS Regional Finals last year (which aired on Saturday).  The two TBS games Saturday were down slightly from last year’s Saturday games on CBS and below the TBS Regional Finals games last year on Sunday.


NCAA March Madness Game Detail Regional Finals Games 61-64 Second Saturday and Sunday


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.