Updated ratings for the NCAA Men’s Basketball Tournament through the second Friday of March Madness (the second and final night of the Regional Semifinals). Two games have been added to the CBS averages, and two games have been added to the TBS average. CBS is now averaging almost 6.3 million viewers 2+ for the tournament to date this year, up a big +11% from last year and just 3K viewers below the recent high in 2014 (let’s call it even). TBS is now averaging over 2.5 million viewers 2+, -5% below recent years. The entire tournament (60 games to date) are running +12% ahead of last year and +5% above the 2012-2016 average, still challenging the recent high in 2015.
In the sports sales demographic of men 18-49, the 2017 tournament to date is +8% above last year but -7% below the 2012-2016 average.
Game detail for the the second Friday of March Madness in 2016 and 2017 (the second night of the Regional Semifinals). The CBS games Friday were up substantially over the same games last year, highlighted by the UCLA-Kentucky game at 9:44 pm ET, which averaged almost 10 million viewers 2+ (up +60% over the comparable game last year) and 4.1 million adults 18-49 (up a huge +70% over the same game last year). The two TBS games Friday were down slightly from last year’s comparable games.
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