March 27, 2017

SKEDBALL: March Madness TV Ratings through Second Friday

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Written by: Mitch Metcalf
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Updated ratings for the NCAA Men’s Basketball Tournament through the second Friday of March Madness (the second and final night of the Regional Semifinals). Two games have been added to the CBS averages, and two games have been added to the TBS average. CBS is now averaging almost 6.3 million viewers 2+ for the tournament to date this year, up a big +11% from last year and just 3K viewers below the recent high in 2014 (let’s call it even).  TBS is now averaging over 2.5 million viewers 2+, -5% below recent years.  The entire tournament (60 games to date) are running +12% ahead of last year and +5% above the 2012-2016 average, still challenging the recent high in 2015.

NCAA March Madness P2+ 2012-2017 thru 60


In the sports sales demographic of men 18-49, the 2017 tournament to date is +8% above last year but -7% below the 2012-2016 average.

NCAA March Madness M18-49 2012-2017 thru 60


Game detail for the the second Friday of March Madness in 2016 and 2017 (the second night of the Regional Semifinals).  The CBS games Friday were up substantially over the same games last year, highlighted by the UCLA-Kentucky game at 9:44 pm ET, which averaged almost 10 million viewers 2+ (up +60% over the comparable game last year) and 4.1 million adults 18-49 (up a huge +70% over the same game last year).  The two TBS games Friday were down slightly from last year’s comparable games.

NCAA March Madness Game Detail Regional Semifinals Games 57-60 Second Friday



About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.