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March 25, 2016
 

SKEDBALL: March Madness 2016 through Thursday 3.24

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Written by: Mitch Metcalf
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Updated March Madness through the first night of the Sweet 16 round and with the CBS afternoon games from last Thursday-Sunday.  Both CBS and TBS now down a few percentage point from the last few years in total viewers, with TNT and TRUtv down double-digit percentages.  The tournament audience across all four networks is down -8%, with men 18-34 still down a tough -20%.

March Madness 2016 Top Telecast Detail thru Thu 03 24

Aside from the really strong Indiana-Kentucky game on Saturday March 19, the next few games in the top 5 are down from the comparable slots in recent years.

March Madness 2016 Top Telecast Detail thru Thu 03 24 v2

 

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.