The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games. The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV. The demographics were also a little below normal for the early game. But the second game (Ole Miss coming back from a huge halftime deficit to send BYU back to Utah) was very close to last year’s game in that slot (about 1.6 million viewers of any age and a 0.9 rating with men 18-49).
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NCAA Basketball Tournament TV Ratings
“First Four” Play-In Games: 2015 vs Last 2 Years
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Persons 2+ |
Adult 18-49
Rating |
Men 18-49
Rating |
|
TUESDAY Early Game (TRU TV) |
|
2015 Mar 17 |
Hampton 74 Manhattan 64 |
6:30p |
903,000 |
0.29 |
0.49 |
|
2014 Mar 18 |
Albany 71 Mt St.Mary’s 64 |
6:30p |
1,065,00 |
0.38 |
0.59 |
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2013 Mar 19 |
NC A&T 73 Liberty 72 |
6:30p |
1,040,00 |
0.37 |
0.59 |
|
TUESDAY Late Game (TRU TV) |
Persons 2+ |
A18-49 |
M18-49 |
|
2015 Mar 17 |
Ole Miss 94 BYU 90 |
9:24p |
1,592,000 |
0.57 |
0.90 |
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2014 Mar 18 |
NC State 74 Xavier 59 |
9:05p |
1,651,000 |
0.57 |
0.92 |
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2013 Mar 19 |
St Mary’s 67 Middle TN 54 |
9:15p |
1,187,000 |
0.45 |
0.73 |
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WEDNESDAY Early Game (TRU TV) |
Persons 2+ |
A18-49 |
M18-49 |
|
2015 Mar 18 |
Robert Morris vs North Florida |
6:30p |
n/a |
n/a |
n/a |
|
2014 Mar 19 |
Cal Poly 81 Texas Southern 69 |
6:30p |
1,065,00 |
0.38 |
0.59 |
|
2013 Mar 20 |
James Madison 68 LIU Brklyn 55 |
6:30p |
1,040,00 |
0.37 |
0.59 |
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WEDNESDAY Late Game (TRU (TV) |
Persons 2+ |
A18-49 |
M18-49 |
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2015 Mar 18 |
Boise State vs Dayton |
9:10p |
n/a |
n/a |
n/a |
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2014 Mar 19 |
Tennessee 78 Iowa 65 (OT) |
9:05p |
1,651,000 |
0.57 |
0.92 |
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2013 Mar 20 |
La Salle 80 Boise State 71 |
9:15p |
1,187,000 |
0.45 |
0.73 |
Note: Nielsen Live+Same Day Program Ratings for Game Portions. Pre-games, bridges and post-game portions excluded.
COMING TOMORROW: Ratings for the last two “First Four” games Wednesday and a preview of the ratings to expect throughout each round of the tournament, as the audience builds from these humble beginnings to the true A-list TV event, the National Championship game.
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WEDNESDAY Ratings
Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!
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SKEDBALL: March Madness Day 2 of “First Four”
The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years. The 6:30 pm game on TRU TV Wednesday night was almost identical to same time period last year, while the 9:15 pm was up slightly in the…
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