Articles

September 13, 2018

UPDATED: SHOWBUZZDAILY’s Top 150 Wednesday Cable Originals & Network Finals: 9.12.2018

 

 

 

 

NETWORK FINALS:  BIG BROTHER and AMERICA’S GOT TALENT gained 0.1 in final numbers, while CASTAWAYS and the reruns of SEAL TEAM, AMERICAN HOUSEWIFE and MODERN FAMILY dropped the same.

 

 

 

 

Broadcast Official Nationals Program Ratings Chart  

 

CABLE HIGHLIGHTS:  FX’s AMERICAN HORROR STORY: APOCALYPSE continued the show’s downward trend despite easily leading Wednesday cable at 1.45, considerably lower than the show’s 2.02 from 2017 and 2.78 from 2016.  (Since AHS customarily has a tremendous Week 2 drop, by next week it may be neck-and-neck with the network’s new MAYANS MC.)  VH1’s BLACK INK CREW gained 0.03 to 0.49.  On HGTV, PROPERTY BROTHERS climbed 0.09 to 0.38, HOUSE HUNTERS grew 0.04 to 0.28, and HOUSE HUNTERS INTL was up 0.04 to 0.26.  History’s FORGED IN FIRE returned at 0.38.  MSNBC’s RACHEL MADDOW SHOW led cable news at 0.36/0.56/3.4M, with CNN’s CUOMO PRIME TIME at 0.33/0.48/1.7M, and Fox News’s HANNITY at 0.29/0.49/3.2M.  OWN’s GREENLEAF jumped 0.14 to 0.34.  TBS’s FULL FRONTAL returned from a week off at 0.33.  The oncoming hurricane put Weather Channel’s WEATHER CENTER LIVE in 4 of the Top 20 slots, led by the 8PM edition at 0.32.  On ID, HOMICIDE HUNTER dropped 0.05 to 0.29, and WHAT LIES BENEATH was down 0.06 to 0.25.  Bravo’s REAL HOUSEWIVES OF DALLAS rose 0.04 to 0.28, and REAL HOUSEWIVES OF NYC (a clip show?) was down 0.31 to 0.16.  On MTV, TEEN MOM grew by 0.06 to 0.28, and ARE YOU THE ONE was down 0.03 to 0.26.  On Food Network, GUY’S GROCERY GAMES ticked up to 0.27.  On USA, SUITS shed 0.04 to 0.25, and THE SINNER was down 0.05 to 0.24.  FXX’s IT’S ALWAYS SUNNY IN PHILADELPHIA plunged 0.18 from last week’s season premiere to 0.20.  On A&E, a DEAF OUT LOUD special was at 0.11, and back-to-back RAISING TOURETTE’S episodes were at 0.11/0.11, compared to last week’s 0.12 hour.  El Rey’s LUCHA UNDERGROUND ticked down to 0.02/79K. 

Top 50 Original Cable Telecasts with Demographic Detail

Top 150 Original Cable Telecasts
To search for a show: type Ctrl-F and type your show title in the search box.

Top 150 Original Cable Telecasts: Wednesday September 12, 2018 P18-49 P2+
Rank Program Net Start Mins Rating (000s)
1 AMERICAN HORROR STORY FX 10:00 PM 63 1.45 3,081
2 BLACK INK CREW CHICAGO 4 VH1 8:00 PM 61 0.49 995
3 PROPERTY BROTHERS (1 HR) HOME AND GARDEN TV 9:00 PM 60 0.38 1,837
4 FORGED IN FIRE HISTORY 9:00 PM 63 0.38 1,181
5 RACHEL MADDOW SHOW MSNBC 9:00 PM 60 0.36 3,367
6 GREENLEAF OPRAH WINFREY NETWORK 10:00 PM 60 0.34 1,551
7 CUOMO PRIME TIME CNN 9:00 PM 60 0.33 1,723
8 FULL FRONTAL W/ SAM BEE TBS NETWORK 10:30 PM 30 0.33 903
9 WEATHER CENTER LIVE THE WEATHER CHANNEL 8:00 PM 60 0.32 1,406
10 CNN TONIGHT CNN 10:00 PM 60 0.31 1,380
11 WEATHER CENTER LIVE THE WEATHER CHANNEL 9:00 PM 60 0.30 1,485
12 HANNITY FOX NEWS CHANNEL 9:00 PM 60 0.29 3,244
13 HOMICIDE HUNTER LT JOE KE INVESTIGATION DISCOVERY 10:00 PM 60 0.29 1,324
14 WEATHER CENTER LIVE THE WEATHER CHANNEL 7:00 PM 60 0.29 1,372
15 WEATHER CENTER LIVE THE WEATHER CHANNEL 10:00 PM 60 0.29 1,426
16 REAL HOUSEWIVES OF DALLAS BRAVO 9:00 PM 60 0.28 721
17 TEEN MOM II: SECRETS REVE MTV 9:00 PM 60 0.28 568
18 HOUSE HUNTERS HOME AND GARDEN TV 10:00 PM 30 0.28 1,635
19 ANDERSON COOPER 360 CNN 8:00 PM 60 0.27 1,545
20 GUYS GROCERY GAMES FOOD NETWORK 9:00 PM 60 0.27 827
21 TUCKER CARLSON TONIGHT FOX NEWS CHANNEL 8:00 PM 60 0.26 2,797
22 HOUSE HUNTERS INTL HOME AND GARDEN TV 10:30 PM 30 0.26 1,542
23 LAST WORD W/ L. ODONNELL MSNBC 10:00 PM 60 0.26 2,692
24 ARE YOU THE ONE SSN 7 MTV 10:00 PM 61 0.26 472
25 SUITS USA NETWORK 9:00 PM 61 0.25 1,066
26 WHAT LIES BENEATH INVESTIGATION DISCOVERY 9:00 PM 60 0.25 1,287
27 INGRAHAM ANGLE, THE FOX NEWS CHANNEL 10:00 PM 60 0.25 2,679
28 DAILY SHOW COMEDY CENTRAL 11:00 PM 31 0.25 854
29 PARDON THE INTERRUPTION ESPN 5:30 PM 30 0.24 652
30 WEATHER CENTER LIVE THE WEATHER CHANNEL 5:00 PM 60 0.24 1,345
31 WEATHER CENTER LIVE THE WEATHER CHANNEL 4:00 PM 60 0.24 1,264
32 WEATHER CENTER LIVE THE WEATHER CHANNEL 3:00 PM 60 0.24 1,239
33 MLB MON NIGHT – EARLY   L: MILWAUKEE/CHICAGO CUBS ESPN 8:00 PM 203 0.24 899
34 SINNER, THE USA NETWORK 10:01 PM 61 0.24 1,041
35 FX MOVIE PRIME: 10 CLOVERFIELD LANE FX 7:30 PM 150 0.24 775
36 WEATHER CENTER LIVE THE WEATHER CHANNEL 8:00 AM 60 0.24 1,236
37 ALL IN W/ CHRIS HAYES MSNBC 8:00 PM 60 0.24 2,187
38 WEATHER CENTER LIVE THE WEATHER CHANNEL 6:00 PM 60 0.23 1,211
39 ERIN BURNETT OUTFRONT CNN 7:00 PM 60 0.22 1,140
40 WEATHER CENTER LIVE THE WEATHER CHANNEL 2:00 PM 60 0.21 1,180
41 CNN TONIGHT CNN 11:00 PM 60 0.21 898
42 WEATHER CENTER LIVE THE WEATHER CHANNEL 11:00 PM 60 0.21 965
43 SPORTSCENTER LATE       L ESPN 11:23 PM 37 0.21 505
44 WEATHER CENTER LIVE THE WEATHER CHANNEL 9:00 AM 60 0.21 1,314
45 11TH HOUR W/B. WILLIAMS MSNBC 11:00 PM 60 0.21 1,899
46 WEATHER CENTER LIVE THE WEATHER CHANNEL 11:00 AM 60 0.20 1,210
47 ALWAYS SUNNY IN PHILADELP FXX 10:00 PM 31 0.20 390
48 WEATHER CENTER LIVE THE WEATHER CHANNEL 10:00 AM 60 0.20 1,246
49 WEATHER CENTER LIVE THE WEATHER CHANNEL 12:00 AM 60 0.20 822
50 FIVE, THE FOX NEWS CHANNEL 5:00 PM 60 0.19 2,453
51 WEATHER CENTER LIVE THE WEATHER CHANNEL 1:00 PM 60 0.19 1,138
52 WEATHER CENTER LIVE THE WEATHER CHANNEL 12:00 PM 60 0.19 1,107
53 SITUATION ROOM CNN 6:00 PM 60 0.19 967
54 HARDBALL WITH C. MATTHEWS MSNBC 7:00 PM 60 0.19 1,911
55 WEATHER CENTER LIVE THE WEATHER CHANNEL 7:00 AM 60 0.19 941
56 SPECIAL RPT W/BRET BAIER FOX NEWS CHANNEL 6:00 PM 60 0.18 2,262
57 FOX NEWS AT NIGHT FOX NEWS CHANNEL 11:00 PM 60 0.18 1,686
58 BEAT W/ARI MELBER MSNBC 6:00 PM 60 0.18 1,755
59 STORY, THE FOX NEWS CHANNEL 7:00 PM 60 0.18 2,111
60 SPORTSCENTER 12AM  L ESPN 12:00 AM 60 0.18 412
61 FORGED IN FIRE HISTORY 10:03 PM 58 0.17 656
62 AROUND THE HORN ESPN 5:00 PM 30 0.17 427
63 FOX AND FRIENDS FOX NEWS CHANNEL 8:00 AM 60 0.17 1,764
64 OUTNUMBERED OVERTIME FOX NEWS CHANNEL 1:00 PM 60 0.17 1,558
65 FIRST TAKE   L: N/A ESPN 10:00 AM 120 0.16 406
66 SPORTSCENTER AM      L ESPN 12:00 PM 60 0.16 337
67 SPORTSCENTER 1AM        L ESPN 1:00 AM 60 0.16 353
68 REAL HOUSEWIVES OF NYC BRAVO 8:00 PM 60 0.16 495
69 I AM FRANKIE NICKELODEON 8:00 PM 30 0.16 789
70 SPORTSCENTER EARLY      L ESPN 6:00 PM 60 0.16 390
71 OUTNUMBERED FOX NEWS CHANNEL 12:00 PM 60 0.16 1,561
72 FOX AND FRIENDS FOX NEWS CHANNEL 7:00 AM 60 0.16 1,470
73 HIGHLY QUESTIONABLE ESPN 4:30 PM 30 0.15 390
74 SITUATION ROOM CNN 5:00 PM 60 0.15 965
75 SPORTSCENTER PRIME    L ESPN 7:00 PM 60 0.15 382
76 WEATHER CENTER LIVE THE WEATHER CHANNEL 1:00 AM 60 0.15 616
77 LEAD WITH JAKE TAPPER CNN 4:00 PM 60 0.15 1,071
78 CNN NEWSROOM CNN 3:00 PM 60 0.15 1,013
79 AMERICAS NEWSROOM FOX NEWS CHANNEL 11:00 AM 60 0.14 1,514
80 GET UP   L: N/A ESPN 8:00 AM 120 0.14 304
81 MTP DAILY MSNBC 5:00 PM 60 0.14 1,582
82 AMERICAS NEWSROOM FOX NEWS CHANNEL 10:00 AM 60 0.14 1,518
83 AMERICAS NEWSROOM FOX NEWS CHANNEL 9:00 AM 60 0.14 1,585
84 CNN NEWSROOM CNN 10:00 AM 60 0.14 876
85 CNN NEWSROOM CNN 2:00 PM 60 0.14 1,001
86 WNBA PLAYOFFS           L: SEATTLE/WASHINGTON ESPN2 8:00 PM 133 0.14 519
87 HIGH NOON (9AM PACIFIC) ESPN 4:00 PM 30 0.14 312
88 DEADLINE:WHITE HOUSE MSNBC 4:00 PM 60 0.13 1,667
89 FXX MOVIE PRIME: HUNTSMAN: WINTERS WAR FXX 7:30 PM 150 0.13 549
90 BEN 10 (2017) THE CARTOON NETWORK 5:30 PM 15 0.13 388
91 SPORTSCENTER MORNING    L ESPN 2:00 AM 60 0.13 267
92 AT THIS HOUR CNN 11:00 AM 60 0.13 855
93 CNN NEWSROOM CNN 9:00 AM 60 0.13 791
94 NEW DAY CNN 7:00 AM 60 0.13 635
95 INSIDE POLITICS CNN 12:00 PM 60 0.13 904
96 DAILY BRIEFING W/D.PERINO FOX NEWS CHANNEL 2:00 PM 60 0.13 1,464
97 SHEPARD SMITH REPORTING FOX NEWS CHANNEL 3:00 PM 60 0.13 1,479
98 BEN 10 (2017) THE CARTOON NETWORK 5:45 PM 15 0.13 374
99 WEATHER CENTER LIVE THE WEATHER CHANNEL 2:00 AM 60 0.12 452
100 SPORTSCENTER AM      L ESPN 7:00 AM 60 0.12 247
101 NFL LIVE                L ESPN 1:30 PM 90 0.12 309
102 WEATHER CENTER LIVE THE WEATHER CHANNEL 6:00 AM 60 0.12 624
103 NBA: THE JUMP  L ESPN 3:00 PM 60 0.12 280
104 WATCH WHAT HAPPENS LIVE BRAVO 11:00 PM 30 0.11 363
105 MORNING JOE: N/A MSNBC 6:00 AM 180 0.11 1,237
106 YOUR WORLD W/NEIL CAVUTO FOX NEWS CHANNEL 4:00 PM 60 0.11 1,650
107 MSNBC LIVE W/ H.JACKSON MSNBC 10:00 AM 60 0.11 1,082
108 NEW DAY CNN 8:00 AM 60 0.11 726
109 MSNBC LIVE W/ A.VELSHI MSNBC 3:00 PM 60 0.11 1,189
110 FOX AND FRIENDS FOX NEWS CHANNEL 6:00 AM 60 0.11 1,118
111 OTL – FIRST REPORT   L ESPN 1:00 PM 30 0.11 254
112 RAISING TOURETTES A&E NETWORK 10:01 PM 63 0.11 290
113 RAISING TOURETTES A&E NETWORK 9:00 PM 61 0.11 332
114 MSNBC LIVE W/ S.RUHLE MSNBC 9:00 AM 60 0.11 1,226
115 WOLF CNN 1:00 PM 60 0.11 963
116 DEAF OUT LOUD A&E NETWORK 8:00 PM 60 0.11 333
117 MSNBC LIVE W/K.TUR MSNBC 2:00 PM 60 0.10 1,086
118 DRUGS, INC.: THE FIX NATIONAL GEOGRAPHIC 9:00 PM 60 0.10 325
119 MSNBC LIVE W/VELSHI&RUHLE MSNBC 11:00 AM 60 0.10 1,050
120 SPORTSCENTER PRIME    L ESPN2 10:13 PM 64 0.10 240
121 FERDINAND HBO PRIME 4:00 PM 108 0.10 229
122 NEW DAY CNN 6:00 AM 60 0.10 534
123 MSNBC LIVE W/ C.MELVIN MSNBC 1:00 PM 60 0.10 1,042
124 MYSTERIES AT THE MUSEUM TRAVEL CHANNEL 9:00 PM 60 0.10 568
125 MYST MUSEUM REPACK TRAVEL CHANNEL 10:00 PM 60 0.09 505
126 FULL GAME BROADCAST: 2018 WK 1 PIT VS. CLE NFL NETWORK 8:00 PM 180 0.09 306
127 ANDREA MITCHELL REPORTS MSNBC 12:00 PM 60 0.09 1,056
128 BRING IT ON HBO PRIME 8:00 PM 99 0.09 204
129 E! NEWS E! 7:00 PM 60 0.08 245
130 JUNKYARD EMPIRE VELOCITY 10:00 PM 60 0.08 365
131 VICE NEWS TONIGHT HBO PRIME 7:31 PM 23 0.08 319
132 GARAGE SQUAD VELOCITY 9:00 PM 60 0.08 367
133 COMEDY KNOCKOUT TRUTV 11:00 PM 30 0.08 148
134 ALL ABOUT STEVE HBO PRIME 5:50 PM 99 0.08 163
135 NFL TOTAL ACCESS NFL NETWORK 7:00 PM 60 0.07 172
136 ULTIMATE FIGHTER FOX SPORTS 1 10:00 PM 60 0.07 183
137 CRISIS ON WALL ST (2018) CNBC 10:00 PM 64 0.07 199
138 NFL FANTASY LIVE NFL NETWORK 5:00 PM 60 0.07 190
139 MONSTERS AND MYSTERIES IN TRAVEL CHANNEL 11:00 PM 60 0.07 307
140 PARDON THE INTERRUPTION ESPN2 6:30 PM 30 0.06 150
141 MORNING EXPRESS W/ MEADE HLN 9:00 AM 60 0.06 313
142 E! NEWS: DAILY POP I E! 12:00 PM 60 0.06 134
143 MORNING EXPRESS W/ MEADE HLN 6:00 AM 60 0.06 261
144 MORNING EXPRESS W/ MEADE HLN 7:00 AM 60 0.06 255
145 FIRST TAKE: N/A ESPN2 12:00 PM 120 0.06 125
146 MODEL SQUAD E! 8:00 PM 60 0.06 124
147 NFL MICD UP NFL NETWORK 6:00 PM 30 0.06 118
148 KING ARTHUR: LEGEND SWORD: KING ARTHUR: LEGEND SWORD MAXPRIME 8:00 PM 126 0.06 172
149 DOPESICK NATION VICELAND 10:00 PM 60 0.06 125
150 NFL PLAYBOOK NFL NETWORK 6:30 PM 30 0.06 119

 

PREVIOUS WEDNESDAY NETWORK SCORECARDS (FAST NATIONALS)

PREVIOUS WEDNESDAY CABLE & BROADCAST NATIONALS

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About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.




21 Comments


  1. Amaury

    Ugh! No! I Am Frankie!


    • ChrisM

      Blame the hurricane Florence coverage for blowing the show off the chart, if that makes you feel better.

      Come to think of it, you could probably do the same for a lot of the programs last night.


      • Amaury

        And with ratings in general still declining, it makes it worse. A year ago on Wednesday, when the Florida hurricane was going on, I Am Frankie still managed an impressive 1.46 million: http://www.showbuzzdaily.com/articles/showbuzzdailys-top-150-wednesday-cable-originals-network-finals-9-13-2017.html

        And it doesn’t help matters that Nielsen’s ratings aren’t 100% accurate, and with people cutting the cord more and more, Nielsen really needs to act accordingly and increase their sample size accordingly, to at least make ratings more accurate. While I realize using the entire population for their sample isn’t feasible, per what Destiny said quite a while ago, Nielsen could at least use a quarter of the US population, and that I Am Frankie yesterday could have been seen, say, 1.5 million. Right now, they’re using far less than a quarter for their sample, so all it takes is about one family to lower or raise viewers by 0.01 million. With a quarter being used for the sample, it would take about either 1,000 or 10,000 people, I think is what I was told, to raise or lower total viewers by 0.01 million.

        The current US population is about 326,766,748, according to Google. You’re telling me that out of that many people, only 789,000 watched I Am Frankie last night? That’s only about 0.2% of the population. Even 0.5% would produce a far better number of roughly 1.63 million.

        While giving the entire US population a Nielsen box would, again, not be feasible, while I couldn’t say what they are, I’m sure in this day and age, with all of the technology we have, Nielsen could come up with something better to keep track of the ratings, maybe even down to the single digits. I mean, from what I understand, Netflix can literally count each unique viewer. So if we see 1.65 million for a Netflix episode, that’s literally how many people watched that, but with Nielsen, 1.65 million is only an estimation and could have actually been, maybe, 1.22 million or 2.11 million. For all we know, yesterday’s I Am Frankie could have actually been watched by 10 million people. lol

        I will state, though, that this isn’t meant to be a Nielsen bash post just for the sake of bashing, as others have done in the past here, I just want ALL shows, even ones I don’t watch, to get fair ratings. As it stands, unless there’s some kind of drama, networks pretty much base their decision to renew or cancel on the currently not really accurate ratings that they get, which doesn’t really seem fair when you think about it. And this of course applies to all ratings, not just the total viewers.That way if a show is flopping, we know that it’s actually flopping. Like maybe Champions wasn’t as bad as it seemed.


        • Amaury

          I forgot to mention, you also have to take into consideration how many households contain said network. As of January 2016, Nickelodeon was in 90,056,000 households, but even still, 789,000 is only about 0.9% of that number, which isn’t much better.


        • Ryan

          What people need to remember is that if/should Nielsen increase their sample size and/or in some other way make their sample more accurate, it will not only affect your one show in question – it will affect all of them.

          Right now, even if the actual ratings/viewers do not accurately reflect the true population, the differences between the shows DO accurately reflect the true population. So let’s say Nielsen re-does their sample and “I Am Frankie” rises 200K viewers due to the new sample (extremely unlikely, but we’ll go with it), every other show airing will also see a similar growth due to the universal change in methodology. If every single show rises, then essentially nothing will have changed. Every show will still be in the same place in comparison to every other show. In this hypothetical “fix,” what constitutes a “renewable” rating will rise in the same proportion that every other show rises.

          In the end, even if 789,000 viewers isn’t the EXACT number of people that watched “I Am Frankie”, and even if 3.08 million viewers isn’t the EXACT number of people that watched “American Horror Story,” we can still agree that latter show still had 4X the audience than the former. This won’t change should the same size get larger. The numbers themselves may get more accurate, but the fact that “Horror” had 4X the audience, or that A&E’s ‘Raising Tourettes’ (332K) had 1/3 of the “I Am Frankie” audience will be the same.

          In the end, you should use the Nielsen ratings to look at things comparatively. They use the same methodology for every single show they rate, so even if the numbers themselves aren’t exactly correct, the differences between the shows are proportional to the population.


          • Amaury

            Right. I wasn’t talking about only I Am Frankie or my shows. A better method of tracking ratings would affect *all* networks and shows and thereby make everything more accurate or even 100% accurate.

            With Nielsen’s current method, of course exact numbers are out of the question, which is why I think a method like Netflix would work better. However, if people are going to keep cutting the cord, then Nielsen should increase their sample size to compensate. With the current Nielsen method, it is a rough estimation, yes, but the estimation should not be so far off. If we hypothetically say I Am Frankie was actually watched by an exact 2,796,423 viewers, but because of the way their sample size is set up, Nielsen reports 789,000, that is pretty fairly inaccurate. If Nielsen, however, reported 1,946,000, that would be a better estimation.

            For Nickelodeon, as I mentioned earlier, as of January 2016, it is in about 92,056,000 households. Now, for Disney Channel, it is in about 93,900,000 households, also as of January 2016. With that many households for those networks, in particular, we should not be seeing the numbers we are seeing now. (One of Bug Juice’s episodes received a measly 0.39 million on Disney Channel!) While I realize there are many households that don’t always watch TV for various reasons and therefore we’ll never see a show’ viewers match that of the number of households, we should at least be seeing 5% of the number of households—for example, 4.6–4.7 million—though in theory we should be seeing 25% or even 50% of that, give or take.


        • ChrisM

          Well…after taking the last 2.5 hours reading all of that…

          I think, Amaury, that you may be missing Ryan’s point. Basically, if the entire U.S. population had a TV and all were counted by Nielsen, I AM FRANKIE would still end up around 69th place just with higher numbers. It’s the science of statistical analysis. There is probably a plus/minus “margin of error” factored in to what they do too.

          I hate to rub this in, but I AM FRANKIE is just not a good enough show to get the numbers you want just because you like it. It’s obvious from that 1.46 million drop to 789,000 that others think so too. You can probably add back in viewers catching repeats of it, watching On Demand, or through Nick’s website, if that were possible. I tried doing that once and Nick did not have a login for Comcast at the time – strangely enough. Even so, it’s not a huge hit.


          • Amaury

            lol

            But that’s precisely my point, and like I said, I’m talking about overall, not just I Am Frankie. A TV show’s placement may or may not be the same, but the numbers would be 100% accurate.

            Right now, that 789,000 is not the true number of people who watched and it honestly tells us nothing since Nielsen, more or less, works on guesstimating. If there are 10 people chosen to be the sample, and five of those watch ABC at 9:00 PM, Nielsen guesstimates that to be five million people watching ABC. There’s a more detailed read of how a friend explained it to me here: https://en.wikipedia.org/wiki/User_talk:IJBall/Archive_12#Summertime_ratings

            See my last message in that section starting with “Just to add.”

            Less than a quarter of the US population is being used for the sample size right now, which means we’re not actually seeing how shows are doing it. We’re just getting an idea.


          • Ryan

            Amaury, I 100% get what you’re saying, but I think you might be missing the larger point.

            Networks care about how their show is doing in context of every other show on air. If most show are getting less than 1.0 in the 18-49 demo, then networks will be happy that their show is doing say, a 1.5. HOWEVER, if most shows on air are getting more than a 2.0, then networks will NOT be happy that their show is doing a 1.5. There is nothing special about the rating 1.5 that makes networks inherently pleased or displeased, it’s about how that number relates to everything on air.

            Fifteen years ago, there were shows getting ratings over 10.0 (virtually unheard of today), so shows that were getting 2.0 and 3.0 in the demo were considered “low rated.” Today, most shows (broadcast) are getting between a 1.0 and 2.0 in the demo, so shows like “This is Us” or “The Big Bang Theory” are considered high-rated due to their 2.0 or 3.0. The networks do not care about the rating itself. A 3.0 today or a 3.0 fifteen years ago is still the same exact rating; however, in the context of how other shows are doing, they meant two completely separate things. It meant “low-rated” in 2003, and means “high rated” today.

            People critiquing the Nielsen sample does sort of remind me of the Anti-vax movement in a way. Years and years worth of research went into the Nielsen methodology to make it as accurate as possible, and then “internet researchers” do a quick Google search and think they have the answer to make it even more accurate. What you need to remember is that a larger sample size will only make things slightly more accurate. It’s absolutely not going to push “I Am Frankie” from 789,000 to over 1 million. What it might do is maybe push it from 789,000 to 792,000 or maybe 800,000. The numbers as you see them today will not change all that much with a larger sample size.

            And like I said before, even if there is a fairly large increase, it will be applied proportionally to every show airing, and there will be no difference. Right now, Nickelodeon may be happy with a show getting a 0.3 (I don’t know what they like, just guessing), but if every single show rises as a result of the new methodology, then they won’t be happy with a 0.3. They are happy with the 0.3 right now in this current mythology; however, if every show rises, they might not want a 0.4 or 0.5. There is nothing special about 0.3 to Nickelodeon, just like there is nothing special about 1.5 to broadcast networks. They are just two numbers that reflect “success” in this current sphere. Should the Nielsen sample change and all ratings rise, there will be a new number thats reflects “success” in that current sphere.

            Long story shot Tl;dr: increasing the sample size will not take a mediocre-rated show and make it a high-rated show. It will still be a mediocre-rated show in comparison to everything else.


  2. Destiny

    It’s amazing how the lowest rated AHS premiere ever is still astronomically high for cable. The show usually drops off from its premiere so it’ll be interesting to see what direction it heads in. Sadly it caused The Sinner to drop to a series low.


    • Destiny

      FXX can’t be pleased that their sister network FX caused the huge drop for It’s Always Sunny with the AHS premiere.


      • ChrisM

        Serves them right. This is a good example of why networks should stop expanding like this and consolidate.


        • Tristen

          I mean, splitting the programming up could potentially work, but for some reason they schedule a lot of their shows at the same time and day on both networks.


      • Jonathan

        Didn’t that already happen to Archer? I guess they figure the added subscription revenue covers the lower ad dollars?


        • JamesG

          I heard an interview with FX’s John Landgraf the other day. He said that ad sales are now only 30% of their revenue. The channel subscription fees and licensing from streaming rights keep growing.


    • ChrisM

      The Sinner is interesting, but it can be a bit of a drag to watch. It would not surprise me if it lost a handful of viewers on its own. If the show also has AHS fans, those viewers can watch The Sinner another time after choosing to watch AHS “live” instead.


    • BILL G

      I thought the premiere of AHS was just awful. They keep using the same actors every season. Of course they have different roles but they are still the same actors. I tried to like it but as soon as Kathy Bates shot the guy in the head for being Radioactive, and then they ate the guy for dinner, I had to change the channel. I do not think I will be watching any more this season!


  3. Ryan

    Do you have: ‘Going RV’ (GAC, 9pm) and ‘Lucha Underground’ (El Rey, 8pm)? Thanks!


  4. Scott

    Lock it in FS1 430pm and GMA Day 1pm ABC Thanks



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