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THE HUNGER GAMES held fairly well on its first Tuesday, dropping around 4% to $10.3M. This isn’t quite as good as it sounds, because Tuesday is generally an up day (except where Monday is part of a holiday weekend), and the other Top 10 movies rose by 9-24%. However, it’s not unusual for new openings to decline throughout most of their initial week, because of the front-loading that accompanies a first weekend.
Strictly speaking, that $10.3M is the 25th highest Tuesday of all time. But again, a March Tuesday is very different from a summer Tuesday or one during Christmas week, when schools are closed and there’s a much wider potential audience. Removing summer and holiday week Tuesdays, and the remake of The Omen, which had its opening day on a Tuesday (because the date was 6/6/06, heh heh), Hunger Games has the 7th highest Tuesday ever, behind only Avatar, Toy Story 3, Lord of the Rings: Return of the King, The Vow, and Twilights New Moon and Breaking Dawn Part 1. (And even several of those have asterisks: The Vow‘s Tuesday was Valentine’s Day, and the Lord of the Rings and Twilight Tuesdays were in the days preceding Christmas and Thanksgiving, when many people had already started vacations–exclude those, and Hunger Games rises to 3rd highest ever.)
On a percentage basis, Hunger Games‘ Tuesday is even more impressive: it held up better yesterday than The Dark Knight, Harry Potter and the Deathly Hallows Part 2, and Pirates of the Caribbean: Dead Man’s Chest, all of which fell 13-15% on their first Tuesdays.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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