Expectations that this would be a dreadful weekend at the boxoffice are already being proved true. The “big” opening of the week, THE WORDS (CBS) couldn’t even beat last week’s horror cheapie THE POSSESSION (Lionsgate) on its own opening day. Words, according to early numbers at Deadline, will only make $1.7M on Friday, for a terrible $5M weekend. That looks like The Avengers, though, compared to THE COLD LIGHT OF DAY (Summit/Lionsgate), which will only get to $600K on opening day and a weekend that may not exceed $1.5M.
Possession will again take the weekend with around $9M, on its way to a tidy $50M total. LAWLESS (Weinstein Company) will have a better Week 2 hold, but from a lower start, so it’s likely to make around $5M this weekend and end up at $30-35M.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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