Marvel spent a great deal of time and effort setting the stage for its full-house-of-heroes extravaganza THE AVENGERS, and it’s all paying off. The movie opened in 39 international territories this past week (some on Wednesday, some on Friday), covering 70% of the globe other than the US, and has already grossed a gigantic $178.4M. That doesn’t even include Russia and China, huge action-movie territories that won’t join the fun until next weekend, or Japan, where Avengers doesn’t open until August.
Preliminary projections for next weekend’s Avengers‘ US opening are upwards of $150M (look for Mitch Metcalf’s projections later this week), and with Russia and China also added to the mix, Avengers could be over $500M in worldwide boxoffice by this time next week. That’ll help Disney (now the corporate parent of Marvel, and sub rosa distributor of the movie) soothe its John Carter woes.