December 1, 2016

Ratings Delays Due to Thanksgiving Holiday

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Written by: Mitch Metcalf
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The Thanksgiving holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next several days.

We will update this schedule if anything changes.  (All times Pacific.)

  • Wednesday Nov 23 nationals available Monday Nov 28 at 1 pm (normally Thursday pm)
  • Thursday Nov 24 nationals available Tuesday Nov 29 at 7 am (normally Friday pm)
  • Friday Nov 25 nationals available Tuesday Nov 29 at 1 pm (normally Monday pm)
  • Saturday Nov 26 nationals available Wednesday Nov 30 at 7 am (normally Tuesday am)
  • Sunday Nov 27 nationals available Wednesday Nov 30 at 7 am (normally Tuesday am)

Then for a few days, broadcast ratings will follow cable ratings.

  • Monday Nov 28 Cable available Wednesday Nov 30 at 9 am (normally Tuesday pm)
    • Broadcast available Wednesday Nov 30 at 1 pm (normally Tuesday pm)
  • Tuesday Nov 29 Cable available Wednesday Nov 30 at 1 pm*
    • Broadcast available Thursday Dec 1 at 7 am (normally Wednesday pm)
  • Wednesday Nov 30 Cable available Thursday Dec 1 at 1 pm*
    • Broadcast available Friday Dec 2 at 1 pm (normally Thursday pm)
  • Thursday Dec 1 Cable available Friday Dec 2 at 1 pm*
    • Broadcast available Monday Dec 5 at 7 am (normally Friday pm)

* denotes normal release time

The schedule will return to normal with the release of cable and broadcast nationals for Friday Dec 2 together at 1 pm Monday Dec 5.

As usual, the “fast affiliate nationals” will continue to be released each morning at 8 am for the previous night’s preliminary prime time ratings on the broadcast networks.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.