Based on Friday’s grosses, weekend #48 of 2014 looks like $156 million for the top 12 films Friday-Sunday, down 14% the norm for Thanksgiving weekend ($180 million) and down 20% from the same weekend last year.  Pretty soft. Opening at 3,764 theaters, Penguins of Madagascar from Fox and DreamWorks Animation is on track for a $25.8 million opening […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

Based on Friday’s grosses, weekend #48 of 2014 looks like $148 million for the top 12 films Friday-Sunday, down 18% the norm for Thanksgiving weekend ($180 million) and down 24% from the same weekend last year.  Pretty weak. Opening at 3,654 theaters, Penguins of Madagascar from Fox and DreamWorks Animation is on track for a $26.9 million opening […]

  NOTE:  UPDATED THROUGHOUT WITH STUDIO ESTIMATES Black Friday was, as always, a very bright day for movies.  The holiday weekend continues to belong to THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate), which soared 118% from Thursday to a terrific $24.1M.  Even though Mockingjay continues to lag behind the previous Hunger Games installments, that’s a […]

  Christmas season has definitely arrived for the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  As is traditional, the box office for all movies aimed at young people or families slumped on Thanksgiving Day.  That kept THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) easily on top, down 24% from Wednesday to $11.1M.  That represented a better hold than the 28% Thanksgiving drop for Catching Fire, although in actual numbers […]

  Most Americans relaxed after their turkey by watching a pigskin. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  On the day before Thanksgiving, the start of a 5-day rush on moviegoing, THE HUNGER GAMES: MOCKINGJAY PART I (Lionsgate) behaved as it has since it opened:  on top, but considerably behind its franchise predecessors.  Mockingjay earned $14.6M on Wednesday, more than double its nearest competition.  Nevertheless, that was 30% behind the day-before-Thanksgiving $20.8M […]