OPENINGS: Two smart studio decisions bailed out what could have been a scary opening weekend for THE WOLVERINE (20th). Fox kept the budget relatively low for its expensive genre, just $250M or so including worldwide marketing, and it boosted international appeal with an Asian setting. Both paid off, as the movie had the robust […]
The necks are dwindling for THE VAMPIRE DIARIES. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]
OPENINGS: Horror has been one of the more reliable genres at the pandemic box office, and CANDYMAN (MGM/Universal) opened with a solid $22.4M, buoyed by unusually good reviews (85% on Rotten Tomatoes). That offset a weaker showing overseas, where it earned $5.2M in 51 markets. HOLDOVERS: FREE GUY (20th/Disney) enjoyed its final pre-Shang Chi […]
Declines and disappointments. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]
The 36th weekend of 2012 is looking like $50 million for the Top 12 films Friday-Sunday, near recent record lows for box office volume. Equally weak weekends were last seen in 2003 and 2008. The Possession is holding on to the top spot this weekend (with less than $10 million for the #1 film, yikes), […]
A night for classics, old and new. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]
> FOX, reacting quickly to the decline of NEW GIRL, has just announced that it’s yanking the horribly rated I HATE MY TEENAGE DAUGHTER from the final 2 weeks of its 4-sitcom Tuesday. Last night, Teenage Daughter could only crawl to a 1.2, and that helped reduce New Girl to a series-low 2.6. The network’s […]
BROADCAST FINALS ABC: JUDGE STEVE HARVEY rose 0.09 to 0.54. The season finale of ABBOTT ELEMENTARY climbed 0.08 to 0.57, and the penultimate BLACK-ISH was also up 0.08 to 0.43. TO TELL THE TRUTH gained 0.03 to 0.31. CBS: Returning from a rerun week, FBI slipped 0.03 to 0.63, FBI: INTERNATIONAL lost 0.02 to […]