>Last night, ABC had another good Saturday with college football.  Most of the country saw USC upset #4 ranked Oregon, and ABC scored a 2.4 Adult 18-49 rating in the fast nationals, which we are boosting to an estimated 2.8 time-zone adjusted rating.  The 2.8 rating would be 65% above the 1.7 rating turned in […]

The 37th weekend of the year is looking like $81 million for the top 12 films, very close to the multi-year average for this weekend. Opening at around 2,900 theaters Friday (just above the 2,886 average theater count for opening weekends the last two years), Insidious Chapter 2 from FilmDistrict and director James Wan should average $11,300 per theater for […]

  BROADCAST FINALS ABC:  THE GOLDBERGS returned from a rerun week down 0.05 to 0.44, followed by a WONDER YEARS rerun at 0.26, then THE CONNERS was back from reruns down 0.03 to 0.40, followed by a HOME ECONOMICS rerun at 0.27.  A MILLION LITTLE THINGS ticked down to 0.25. CBS:  SURVIVOR gained 0.06 to […]

> ARTHUR CHRISTMAS: Worth A Ticket – Yuletime Tidings With the Aardman Touch As the Thanksgiving holiday box-office has started to be counted, it’s become fairly clear that there isn’t much of an audience, at least in the US, for ARTHUR CHRISTMAS. Which is too bad, because it happens to be one of the warmest […]

  Viewers seemed to begin their holiday early. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Scroll down for the complete round-up of Super Bowl Sunday (pre-game and post-game), as well as other sports over the weekend in the normal SKEDBALL weekly format.  But first, Super Bowl tracks for metered market overnight ratings.  National ratings will be posted as available. Super Bowl Ratings Track: HOUSEHOLDS (HH) Metered Markets National Last eight years […]

  AGENTS OF SHIELD:  Tuesday 8PM on ABC – Potential DVR Alert Even without any connection to the multi-billion-dollar entertainment monolith that is Marvel (and behind it, Disney), the arrival of a new TV series from Joss Whedon would be an event.  Whedon’s Buffy the Vampire Slayer is a bedrock not just of the TV […]

  OPENINGS:  Considering that DOWNTON ABBEY: A NEW AGE (Focus/Universal) is something like a fresh MCU chapter for the older female audience, the fact that the sequel opened at $16M despite solid reviews–a painful 48% drop from the first theatrical entry in the franchise just 3 years ago–is a sobering sign that this demo just […]