Several series returned from their holiday recess. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

> Watch It At Home;  The thrills are so postmodern, they don’t seem to be happening in the theater. When the original Scream arrived in 1996, the slaughtering-the-teenagers genre was already old enough to drive; the first Friday the 13th had opened more than 16 years before.  The conventions of the form were as well-worn […]

Weekend #30 of 2016 forecasts for films opening wide and major returning films: NEW FILMS THIS WEEKEND July 22-24, 2016 Critics Positive ($ millions) Opening Weekend Forecast Domestic Total Projection Overseas Total Projection Worldwide Total Projection Star Trek Beyond Par PG13 93% 66.5 195 255 450 Ice Age: Collision Course Fox PG 15% 35.5 120 […]

The Weekly Box Office Predictions feature is on hiatus.

> Rio‘s domestic opening is a little soft, but the film has the advantage of facing no animated competition (aside from the minor Hoodwinked Too) until Kung Fu Panda 2 opens May 27. Plus it has its gangbuster foreign grosses to keep it warm. There is a great horror movie boxoffice story this season… Insidious, […]

Weekend #51 of 2015 is looking like an amazing $281 million for the top 12 films this weekend, reminiscent of another historic weekend six years ago (see comparisons below). Star Wars: The Force Awakens from Disney should open with $225 million Friday-Sunday. The film is on track for around $720 million domestic in its run. Overseas the film could bring in $1.2 billion, […]

> For many, the question will be:  what the hell is a Gofobo?  And to be sure, “death” is a bit hyperbolic–the Gofobo website has actually revamped itself into a Version 2.0 that’s taken a valuable website for movie fans and made it utterly useless.  But how?  And why? Gofobo was, until recently, a service […]

WORLDWIDE STUDIO SCORECARD.  The 2014 Scorecard, updated with additional overseas grosses, has been updated below.  The 2015 Scorecard will be introduced toward the end of January. YEAR TO DATE BOX OFFICE. Looking at North American box office, 2015 (one full week young) is -14% behind last year and -13% below the average for this point […]