With $345M already in the bank from its giant overseas openings (that includes an all-time opening day record in China), IRON MAN 3 (Disney) turned its metallic gaze to the US last night, and had a huge $15.6M in evening/midnight screenings. That was a bit below than the $18.7M Thursday night for The Avengers (which had only midnight screenings), but it more than doubled the $7.5M Iron Man 2 pre-Friday screenings. That’s in line with the general expectation that Iron 3‘s opening weekend will be closer to Avengers‘ $207.4M than to Iron 2‘s $128.1M opening.
Today’s numbers to watch: Iron Man 2‘s first full opening day was at $51.2M , while The Avengers launched with $80.8M.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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