>
Sony jump-started the release of
THE GIRL WITH THE DRAGON TATTOO last night with early runs starting at 7PM at its slightly less than 3000 theatres.
Early reports are that it pulled in $1.6M for those showings. There aren’t a lot of R-rated Tuesday night “preview” comparisons to draw on (OK, there are none), but this feels like a promising number, especially since the 158-minute running time of
Tattoo limited the number of Tuesday night shows.
MISSION: IMPOSSIBLE – GHOST PROTOCOL also started showing at non-IMAX theatres last evening, but no word yet on how those screenings did.
Stay with SHOWBUZZDAILY all through the holidays for updated boxoffice and analysis!
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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