>The week after Thanksgiving is always a let down in movie attendance, and 2011 was even softer than the past few years. Another week or so of limited business and then the box office will explode as Christmas turns to New Year’s. Last year, for example, the week of December 6-12 grossed $105 million, followed by $165 million the week of December 13-19, $250 million the week of December 20-26, and $342 million the week of December 27-January 2. This year’s pattern will be very similar, although with each week 4-6% below the comparable level in 2010.
(millions) 4yr vs vs
Week #48 $111 $113 $104 – 6% – 8%
Year to Date $9391 $8906 $9044
-3.7% +1.6%Twilight Saga: Breaking Dawn Part 1 $268 million (96 percentile)
Puss in Boots $144 million (87 percentile)
The Muppets $85 million (73 percentile)
Immortals $82 million (72 percentile)
Jack and Jill $71 million (67 percentile)
Happy Feet Two $67 million (66 percentile)
Arthur Christmas $47 million (54 percentile)
Weekend Actuals vs Sunday’s Studio Projections
The weekend Studio Projections (Friday and Saturday actual numbers with estimates for Sunday’s box office) were slightly optimistic for Twilight Saga: Breaking Dawn Part 1 ($400,000 higher than the actual weekend number reported today), while the projections for The Muppets and other holdover movies were fairly close to the actual numbers.
Twilight Breaking Dawn 1 (Sum) $16.9 $16.5 $268-
The Muppets (Dis) $11.2 $11.1 $ 85-
Hugo (Par) $ 7.6 $ 7.6 $ 48
Arthur Christmas (Sony) $ 7.3 $ 7.4 $ 47
Happy Feet Two (WB) $ 6.0 $ 5.9 $ 67-
Jack and Jill (Sony) $ 5.5 $ 5.4 $ 71
The Descendants (Fox) $ 5.2 $ 4.8 $ 33
Immortals (Rel) $ 4.4 $ 4.5 $ 82
Tower Heist (Uni) $ 4.1 $ 3.9 $ 79
Puss in Boots (Par/DW) $ 3.1 $ 3.0 $144
J. Edgar (WB) $ 2.4 $ 2.3 $ 36
International box office results can be found here.
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