FRIDAY MAY 13 BOX OFFICE RESULTS: Bridesmaids Above Forecast But Weekend Is Down

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>Thor remains at #1, while Bridesmaids opens above and Priest opens below expectations.  Fast Five sneaks into third place.  The weekend looks to be down 14% versus last year.

Bridesmaids should open with $21.5 million this weekend and is on a pace to finish with $82 million in North America when it crosses the finish line, according to the ShowBuzzDaily Domestic Final estimate.  Priest will open with $13.7 million and is headed for $29 million domestically. 

Thor should be down 54% this weekend to $30 million and is now on track for $188 million.  In its third weekend, Fast Five should collect another $18 million and is now on pace for $208 million domestic.  

May 13-15, 2011         Pre-Wknd    Wknd            Showbuzz
(millions)              Showbuzz    Early   Friday  Domestic
                        Forecast    Proj.   Actual   Final*
Thor (Par)               [$32.5]    $30     $ 9.1     $188
Bridesmaids (Uni)        [$19.5]    $21.5   $ 7.8     $ 85
Fast Five (Uni)          [$16.5]    $18     $ 5.9     $208
Priest (Sony)            [$17  ]    $13.7   $ 5.6     $ 29
Something Borrowed (WB)  [$ 8  ]    $ 7     $ 2.3     $ 38
Jumping the Broom (Sony) [$ 9  ]    $ 6.5   $ 2.0     $ 40
Rio (Fox)                [$ 5.5]    $ 6.5   $ 1.6     $142
Water for Elephants (Fox)[$ 3.5]    $ 3.7   $ 1.2     $ 57
Madea’s Big Happy Family [$ 2  ]    $ 2.0   $ 0.6     $ 53
Soul Surfer (Sony)       [$ 1.5]    $ 1.6   $ 0.5     $ 43

Note: The table above summarizes an early look at the weekend.  The first column is reminder of each film’s ShowbuzzDaily Forecast for the weekend (in brackets).  The second column, on which the films are sorted, displays the new weekend projection for each film, based on the Friday numbers (the third column).  The final column is a preliminary estimate of the ShowbuzzDaily Domestic Total number for the film’s total run in North America.  A “++” indicates the Domestic number has been upgraded; a “–” indicates a downgrade. 

Total Box Office Volume

The Top 12 Films this weekend are looking like $113 million total, down 14% from the same weekend last year. 


Top 12 Films: Weekend #19
   (millions)
     Volume
2011  $113  (-20% vs 2007-10 average; -14% vs 2010) 

2007-10
Avg   $140 
            Movies Opening That Weekend
2010  $131  Robin Hood $36, Letters to Juliet $13, Just Wright $8
2009  $131  Angels & Demons $46
2008  $126  Chronicles of Narnia: Prince Caspian $55
2007  $174  Shrek the Third $122