PRISONERS (Warners) had a strong Saturday at the box office, according to preliminary numbers at Deadline. The dark thriller increased by 28% on its second day to $9M, and should reach $21-22M for the weekend. That would put it right in between Argo ($19.5M) and The Town ($23.8M), the successes Warners hopes to emulate with Prisoners‘ late September release pattern. Of course, percentages can be misleading: witness BATTLE OF THE YEAR (Screen Gems/Sony), which technically zoomed 45% on Saturday, but at such low numbers that it’s still heading for a terrible $4M weekend.
INSIDIOUS CHAPTER 2 (FilmDistrict) will be down over 60% for the weekend to around $15M, while THE FAMILY (Relativity) will fall a softer but still big 50% to $7M. Other holdovers are in line with their Friday results, although it will be interesting to see if INSTRUCTIONS NOT INCLUDED (Lionsgate/Televisa) continues to have the enormous Sunday success (last Sunday was up 50% from Saturday) it’s enjoyed so far.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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