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September 29, 2018
 

EARLY FRIDAY BOX OFFICE: “Night School” Soft, “Smallfoot” Mild, “Hell Fest” Low & More

 

The weekend box office race may end up being quite close once matinees come into play, but NIGHT SCHOOL (Perfect World/Universal) took Friday, with preliminary numbers at Deadline putting it at $9.3M for the day (including $1.4M from Thursday night).  That’s below the $13M Friday for Kevin Hart’s Central Intelligence, and $12.9M for Get Hard (although better than the $7M for The Wedding Ringer), and also below the $11.7M for Tiffany Haddish’s Girls Trip.  Barring a Saturday surge, it should have a $25M weekend, an OK result on a moderate production budget, but unlikely to lead to sequel talk, especially because its overseas prospects are uncertain.  (Of those previous films, only Central Intelligence earned more than $25M internationally, and of course that co-starred Dwayne Johnson.)

SMALLFOOT (Warners Animation) had a quiet start with $6.4M on Friday, below last week’s $7.8M opening for The House With A Clock In Its Walls, and slightly better than the $5.8M for last September’s LEGO Ninjago Movie.  It’s headed for a $23M weekend, and with roughly $150M in production/marketing costs, it will need to demonstrate international appeal for any sizable success.

THE HOUSE WITH A CLOCK IN ITS WALLS (Reliance/Universal) was meanwhile down 60% from last Friday once forced to share the marketplace with Smallfoot, with a $3.1M day that should give it $12M for the weekend, on its way to an OK $70M US total.

A SIMPLE FAVOR (Lionsgate) is showing genuine word of mouth appeal, down just 35% on its 3rd Friday to $2.1M, as it heads toward a $6.5M weekend and $55M US total.

THE NUN (New Line/Warners) continues to hold well for its genre, down 46% on its 4th Friday to $1.6M.  It should have a $5.5M weekend, and is still on track for $120M in the US.

HELL FEST (CBS/Lionsgate) had a slow $2M opening day, and may stretch to reach $5M for the weekend, not much even with limited production and marketing costs.

In its 7th weekend, CRAZY RICH ASIANS (SK Global/Warners) is barely slowing down, off by 35% Friday-to-Friday to $1.2M, for a $4M weekend and a US total that may crack $175M.

THE PREDATOR (TSG/20th) fell heavily again on its 3rd Friday, down 60% to $1M, for a $3.5M weekend and a US total that may get to $55M on costs that were too high.

WHITE BOY RICK (Studio 8/Columbia/Sony) dropped 52% on its 3rd Friday to $700K as it heads toward a $2M weekend and a dim $25M US total.

Last week’s flops showed no signs of life.  FAHRENHEIT 11/9 (Briarcliff) may have a $1M weekend on its way to a $7M US total.  LIFE ITSELF (Amazon) is also headed for a $1M weekend and a $6M US total.  ASSASSINTION NATION (Neon) probably won’t see $3M in its entire US run.

The documentary FREE SOLO (NatGeo) is headed for a strong $65K weekend per-theatre average at 4.  THE OLD MAN AND THE GUN (Fox Searchlight) is slower with a potential $28K weekend average at 5.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."