Amid its very public internal tumult today, Deadline managed to post some preliminary box office numbers, and if they hold up, BAD GRANDPA (Paramount) will take over first place for the weekend. Its reported $11.5M Friday (including $1.4M from Thursday night) is only about half of the opening day for the last Jackass (which apart from being a direct sequel was in 3D), but that should still get it to at least $26M for the weekend, nudging it ahead of GRAVITY (Warners), which should have around $22M for the weekend after $6.5M on Friday, down just 28% from last Friday.
The weekend’s other wide opening is considerably less promising. THE COUNSELOR (20th), riding some extremely bumpy reviews, earned just $3.2M on Friday, and probably won’t reach $10M for the weekend, landing it in 4th place. The studio is claiming a remarkably low $25M production cost (because the entire cast signed on for a cut rate just to work with Ridley Scott and Cormac McCarthy), but with marketing costs added, Counselor will still need to show major international appeal to have a hope of breaking even.
CAPTAIN PHILLIPS (Sony) continues to hold well, down 30% from last Friday to $3.6M, with perhaps a $12M weekend to come.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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