Articles

December 25, 2016
 

CHRISTMAS EVE BOX OFFICE UPDATE

  • SumoMe

:

Because Christmas Day falls on a Sunday, box office figures are incomplete this morning.  As is usually the case with Christmas Eve, business was down across the board yesterday, and if we look to 2011 as a guide, the Sunday bumps today may range from 40-60% for family movies like Sing and Moana, to 120-200% for more adult-oriented titles, so projections for the day are stabs in the dark.  (On Monday, adult films will tend to increase an additional 10-20%, and family attractions will make up lost ground.)  In addition, Fences and La La Land enter wide release today, while Hidden Figures, Live By Night and Toni Erdmann begin limited runs.

Here are the reported Saturday drops:

ROGUE ONE (Lucasfilm/Disney):  down 36% to $15M, for a running total of $260M.  (Force Awakens fell 28% on Christmas Eve and jumped 80% on Christmas Day, but those were Thurs-Fri.  Its running total on December 24 was $390.9M)

SING (Illumination/Universal):  down 40% to $7.8M, running total $41.4M.

PASSENGERS (Village Roadshow/Columbia/Sony):  down 37% to $2.8M, running total $14.6M.

ASSASSIN’S CREED (Regency/20th):  down 40% to $2.2M, with a $13.4M running total.  In addition, the studio is reporting a $13.3M international opening in 22 markets that include France and Spain.

WHY HIM?  (20th):  down 54% (from a Friday opening) to $1.8M for a $5.7M running total.

Still in limited release for the day, LA LA LAND (Summit/Lionsgate) and FENCES (Paramount) both reported exceptional holds on Saturday, down just 16%, which may bode well for their Sunday expansions. On the other hand, A MONSTER CALLS (Focus/Universal) fell 65% from its Friday opening, and even with a Sunday bump it may not average more than $7K at 4 theatres for the 3-day weekend.  SILENCE (Paramount) was similarly down 64% on Saturday, although that might reflect in part the lack of in-theatre Q&As on Christmas Eve, and its overall level is higher than Monster‘s, for a 3-day average around $30K.



About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."